Deg Produced Infomercial Tops The Million Sold Mark!

Ossining, New York (PressExposure) June 09, 2011 -- The Mighty Bite Fishing System long-form produced by established DRTV Production Company, DEG Productions, is proud to announce that sales on this exciting fishing product are now over 1 million lures and counting worldwide. "Mighty Bite has taken a Big Bite out of the International Market", - Global Infomercial Services, a full service international DRTV product distributor and international license holder of the Mighty Bite Lure.

As most people in the Direct Response industry know, even successful DRTV products run their course and then the product run ends. In the case of Mighty Bite, the brand continues to grow, year over year supported by a new national TV campaign on Versus Network coming this summer. Mighty Bite continues its blistering sales pace from continued airings on regional sports, network affiliate and national TV networks.

The Mighty Bite Lure System invented by John Briccetti and Jeff Mancini is the World's only true "5 Sense Fishing Lure" and is now sold in countries around the world, and is a true sales hit in Japan, Africa and Russia. It's also set to launch shortly in Australia and Eastern Europe. With sales of over 1 million lures, the Mighty Bite Fishing System is the fastest selling fishing brand currently on TV. The product appeals to men of all ages and is often purchased as a gift by a man's significant other. The kit offers over 100 pieces for only $19.95 and is seen by many in the DRTV and Fishing Industry's as an excellent value.

"We spent countless hours planning, producing and editing the Mighty Bite long-form and I know we achieved our aim; create the most exciting fishing infomercial ever produced!" said John Briccetti, Producer and Co-Inventor of Mighty Bite. The program adroitly mixes host, expert, and testimonial segments along with exciting fishing b-roll and underwater strike shots.

Mighty Bite Lures continues its national roll-out on Versus Network starting Thursday, June 9th. Besides its current Television Airing Schedule, Mighty Bite also appears in Print Ads in Weekly, Monthly and Daily national publications.

More About DEG Productions, Inc. - Headed by John Briccetti and Dan Sladkus, DEG is one of the most creative DRTV production companies in the industry. They've produced many highly successful infomercials in both long and short-form for As Seen on TV products and clients like; Mighty Bite Fishing Lures, Presidential Dollars, Pitney Bowes, IDT Phone Cards, Allstar Marketing Group, America the Beautiful State Quarters, National Express, New Vitality and many others.

They've also been a "behind the scenes" provider of crew, equipment and key personnel for literally hundreds of successful DRTV short and long-forms. DEG Productions, Inc. also develops and pitches DR products with the heavyweights of the Direct Response business. Our connections extend to Fortune 500 companies, Top Ad Agencies, Media Buyers, DRTV Web, Investment Groups and Entrepreneurs. DEG is the most cost effective, creative Direct Response Production Company in the nation and their work and results speak for itself.

Please visit for more details

About DEG Productions, Inc

DEG, Inc. is at its roots a full service film and video production company based in Westchester County, New York. Founded in 1984, DEG became one of the nations leading producers of educational video content and one of the tri-state area's premier providers of spot, corporate and broadcast programs.

Press Release Source:,_Inc.html

Press Release Submitted On: June 09, 2011 at 5:52 pm
This article has been viewed 46934 time(s).