Hayling Island, Hampshire United Kingdom (PressExposure) June 15, 2011 -- For the estimated 17 million UK households who are out of reach of even a 2 Mbps "through the phone lines" internet service, last week was an important one. Having been stranded on the hard shoulder of the information super-highway for years those living in remote, rural or just poorly serviced areas were finally given the option of fast, reliable and affordable internet access thanks to the launch of the Europe-wide 10mb internet service Tooway.
Unlike ADSL and cable services, which require miles of cable and local cabinets and exchanges, Tooway uses satellite technology to deliver a truly universal service.
Tooway has been available in the UK and across Europe since 2007, but demand has rocketed since the launch of a new, faster, 10mb service last week.
The phones at Bentley Walker, Europe's leading satellite internet provider, have hardly stopped ringing since the new 10mb Tooway service was launched. CEO Anthony Walker commented on the demand: "The demand for the 10mb service has been incredible. We had a strong user base for the old 3.6mb service already, and they almost universally want to upgrade - with the promise of almost 3X the download speeds, why wouldn't you? "
The demand though goes beyond existing customers upgrading: "10mb download speeds make Tooway a serious option for a much wider group of customers. Services like ADSL degrade rapidly as you get further from the telephone exchange, so many people living even in quite suburban settings struggle to achieve real speeds close to 10mb. With prices starting at less than £25/month the new Tooway service is a real alternative"
Although aimed at the home market, businesses too are queuing up for Tooway. Whilst you might expect rural businesses to attracted to fast download speeds, a growing number of the companies signing up are already surprising well connected. For these business the appeal is having a backup system in place. Problems at telephone exchanges are thankfully not too frequent, but can bring a modern business to it's knees when it happens. Having an internet connection that does not rely on phone lines is an important step to ensuring business continuity for a growing number of businesses.