Canoga Park, CA (PressExposure) April 27, 2011 -- As the economy goes down the drain, you would think that although many suffer, certain professions, such as medical and dental practitioners, are safe, as there will always be a need. Helmut G. Flasch, dental advertising consultant of Doctor Relations, knows too well that it far for being the reality. With over 18 years of experience, it is his job to make sure that medical and dental practices thrive in this downwards economy, as they too feel the effects of the recession.
Flasch says "It is not about your level of education, nor your professional qualifications that has weight, but your marketing and public relations strategy." According to Mr. Flasch, this is not common practice for doctors and dentists to even think about this aspect.
"It is all about visibility and knowing how to market and promote your practice with the latest PR techniques," Flasch says. Although it may seem odd that the downfall of the economy has affected medical and dental practices, Mr. Flasch is constantly helping to build patients-base for practices that are suffering and falling behind. As people lose money and become very careful when spending, a visit to the doctor's or especially the dentist gets put on the backburner.
One of the most powerful marketing strategies Flasch has discovered and uses on a regular basis is getting the local media to get free press. It isn't about spending money on advertising, but understanding how to attract new patients with disposable income and retaining their business.
Flasch says that a dentist, for example, should become an authority figure in the community, a person to look up to that is involved in the community and cares. This will by default increase the practice's visibility, no doubt, and the success of the busniess in the more broad way. The importance of becoming a person of importance and magnitude in your community will even help you get endorsements from other businesses.