Canoga Park, CA (PressExposure) July 22, 2011 -- Decades ago, most healthcare practitioners eschewed using medical and dental marketing to promote their practices, mainly because many unscrupulous physicians exploited it at the expense of the patients they were successful in attracting to their clinics, which challenged the credibility of the dentists and doctors who were earnestly trying to build reputable practices.
Now, many doctors and dentists have begun to relax their unyielding opinions towards medical advertising due to the market crash of 2008 as patients, due to job and medical coverage losses, have had to either cut down or forgo their medical care altogether. This, in turn, affects medical practitioners who rely upon regular patient appointments in order to meet their expenditures to keep their clinics operating. With drastic cuts to their marketing budgets, dentists and doctors are looking for cost-effective methods of advertising to introduce their practices to potential patients.
"It's all about utilizing Google to promote you," says Helmut Flasch, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dental consulting organization located in the San Fernando Valley area of Southern California. He adds that dentists need to create short video clips about themselves and their practices to distribute to hundreds of online channels because Google prefers showcasing videos that its crawlers find on traffic-heavy websites such as YouTube and DailyMotion.
"If you have put a ton of videos out onto the internet, then Google will think you prominent and worthy of several mentions on its first, second and third pages. Google makes their money from advertisers based on content and videos that you create, so to a degree, you are using Google's money to promote your practice," says Mr. Flasch.
Flasch illustrates a comparison between print newspapers and Google. He states that print newspapers are supported by advertisers which enables them to hire reporters to create their content whereas Google uses an open-source format to get content for free from its users. Google makes its money by selling ads to advertisers because its content and platform attract countless users.
"A site that gets heavy traffic like YouTube wants you to provide content because advertisers will pay them a lot of money to be prominently featured, so you should use their platform to put up videos about your practice," says Mr. Flasch. He states that the more content a dentist provides to YouTube, the better ranking he will achieve on Google. In addition, he points out that a dentist can use the same video but feature different keywords, such as implants, dentures, gum disease and root canals, to name a few, to further increase his search engine ranking. "No one should pay for dentist advertising when they can leverage their message by using Google, YouTube and sites like them as a delivery vehicle," he concludes.
Find out more about dental internet marketing and other business professionals included in Helmut Flasch's book, "Double Your Business and Not Your Troubles."