Deputy Prime Minister Looks to Potential of First Utility/Opower Innovation

London, United Kingdom (PressExposure) May 22, 2012 -- In a recent speech UK Deputy Prime Minister Nick Clegg touched on how British energy consumers could soon benefit from a partnership between UK energy supplier First Utility ( and Opower, the US energy management software expert.

Mr Clegg noted that an obstacle in encouraging the saving of energy in the UK is households not being aware of how much energy they use in the first place. He went on to explain how the partnership between First Utility and Opower is making strides towards an effective solution.

"From the summer, we'll be trialling a new project with First Utility and America's Opower where consumers are told how much energy other, similar households use. Working with US utilities, Opower has helped encourage American households to reduce consumption by around 2%. That may not sound a lot, but it soon adds up. In the States, they've helped reach around 11 million homes, so far saving people around $85m. We want to see what the same approach could achieve here."

Discussing his company's partnership with Opower, First Utility CEO Ian McCaig commented: "This project is pioneering. It is the first time any such large-scale, information-based energy efficiency programme has been conducted in the UK. Customers will benefit from highly detailed information about their energy consumption as well as comparisons to other similar households. Today is an exciting day for First Utility customers, and for the future of energy in the UK."

About First Utility

First Utility is the smarter independent utilities supplier, offering gas and electricity services to a range of consumer and business customers. It is the only energy provider to roll out smart meters to all its customers, throughout the UK. It is through the use of smart metering technology that First Utility can empower consumers to manage and reduce their own energy consumption and bills. First Utility is headquartered in Warwick.

*First Utility's iSave is the UK's cheapest deal based on an average of all regions and average use of energy (3,300 kWh for Electricity and 16,500 kWh for gas.

About Utility News

First Utility recently produced an online guide to help UK consumers cut the complexity out of their energy bills. The guide can be viewed at:

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Press Release Submitted On: May 22, 2012 at 9:41 am
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