Delhi, India (PressExposure) April 23, 2009 -- According to a new research report âIndian Baby Care Market to 2013â by RNCOS, baby care market in India has undergone remarkable growth over the past few years, driven by changing consumer preference and increasing penetration of baby care products. The rising income level, better product availability and increasing awareness level has transformed the landscape of baby care products industry in India.
According to a Senior Research Analyst âDisposable diapers segment will drive the growth of the overall baby care products market. As compared to other categories, diapers market will witness a CAGR of around 15% during 2009-2012, on account of shifting consumer behavior, increasing birth rate and surging expenditure on baby care products. Although in past, diaper market may not have grown by leaps and bounds as price continues to be the main impediment. But diaper brands have been steadily trying to correct the price-value equation and have been offering superior, technology-driven productsâ.
Also, in coming years, product innovation and marketing strategies will be the key focus areas for most of the companies operating in the Indian baby diaper market. It is expected that in future, penetrating deep into urban market along with rural market will also provide growth opportunities to the industry players. The increasing awareness generated by companies to shift from traditional cloth nappies to disposable diapers will also help the industry to generate revenue of nearly Rs. 200 Crore by 2013.
âIndian Baby Care Market to 2013â is an extensive research and objective analysis on the growing baby care products market in India. This report helps clients to analyze the factors critical to the success of baby care products market in India. Detailed data and analysis helps investors, financial service providers and global banking players navigate through the latest trends in the Indian Baby care industry.
This report provides the segment-wise analysis, forecast and the potential growth areas. The extent of the information covered in the report helps in understanding the market dynamics and the corresponding factors responsible for the transformation of the industry.
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