Jenkintown, PA (PressExposure) April 27, 2009 -- Dinkum Interactive, a premier Search Engine and New Media Marketing firm [http://www.dinkuminteractive.com/services.html], announced that they have been named as the firm that will coordinate all of the on-line marketing efforts for Eastern University. This is a major step in the overhaul of the marketing efforts at Eastern, and is being lead by Pete Berol, the Director of Marketing for Eastern University, a Christian faith university located outside Philadelphia.
"Of all of the firms out there that we have to choose from, Dinkum is the one firm that I trust with the entirety of our program," Berol explains. "Rick Simmons and Dinkum Interactive team have the top players in each area of online marketing to give Easternâs overall marketing plan a fresh infusion of ideas, and a continuity of branding across our marketing efforts."
Many universities do not employ one marketing firm, and instead rely on each program or department to handle their own online marketing efforts. This often results in a haphazard overall marketing effort with some programs having intense campaigns, some programs marketed ineffectively, and few of the efforts benefitting the university as a whole. According to Rick Simmons, Chief Information Officer at Dinkum Interactive, âDinkum has been working with Eastern University for a number of years on special projects and we are pleased that Eastern is more fully embracing the online possibilities. Over the next few months we will be increasing visibility of the website but more importantly working to increase applications as more people become aware of the tremendous opportunities being offered at Eastern.â
About Dinkum Interactive Founded in 2006, Dinkum Interactive is a full service SEO and new media marketing company based in Philadelphia, Pennsylvania. Dinkum Interactive primarily serves clients in the Eastern Pennsylvania region but has international clients as far as Sydney, Australia. Dinkum has also partnered with several of Philadelphiaâs most prominent advertising agencies to address the various and customized interactive needs of their clients.
About Eastern University Eastern is a Christian university dedicated to the preparation of undergraduate, theological and graduate students for thoughtful and productive lives of faith, leadership and service. Based in St. Davids Pennsylvania with locations in Philadelphia, West Virginia and Harrisburg, Eastern University has grown since its inception in 1925 to a multiversity with regional, national and international impact. Press Release Distribution By PressReleasePoint