DirectBuy Names Mark Steinberg Merchandising VP

Merrillville, IN (PressExposure) August 06, 2009 -- DirectBuy, the home improvement and furnishings club with direct insider prices, recently announced Mark Steinberg as its new Vice President of Merchandising.

Based out of DirectBuy Corporate Headquarters in Merrillville, Indiana, Steinberg will head the merchandising team, merging his expertise in the merchandising process, vendor relations and data-driven analysis with the extensive direct category experience of the existing DirectBuy merchandising team.

“The value our members get out of joining DirectBuy is the tremendous savings they can achieve buying top-of-the-line merchandise. To that end, the position of vice president merchandising is a critical one,” said Bart Fesperman, DirectBuy’s Executive Vice President. “Mark Steinberg is a proven merchandising pro with more than three decades experience in distribution, retail and Internet merchandising and we’re positively thrilled to have him on board.”

Prior to joining DirectBuy, Steinberg was Vice President and GMM for United Stationers, Inc and Senior Buyer for CompUSA, where he was named “Buyer of the Year” for two consecutive years before being promoted to Divisional Merchandise Manager. In addition to his time with United Stationers and CompUSA, Steinberg’s diverse resume includes some of the most notable names in the retail and distribution industry, including Edward Don, JC Penney, Office Warehouse, Home Quarters and Roses.

“DirectBuy is changing the way consumers shop and literally making it possible for people to make their dreams come true. It’s an absolute pleasure to be a part of that and I’m looking forward to the challenge of bringing the very best merchandise and value to our members,” said Steinberg.

Steinberg holds a bachelor of science degree from Stockton College. Married, he and his wife Joelle and their three daughters are in the process of relocating to the south suburbs of Chicago.

DirectBuy offers consumers thousands of items, including kitchen cabinets, flat-screen televisions and major appliances from more than 1000 top manufacturers and their authorized suppliers throughout North America. At more than 160 clubs throughout the United States and Canada, DirectBuy members enjoy a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

To assist members with their home renovation projects, DirectBuy also offers access to interior designers and product specialists who are specially trained in one of five areas of merchandise: Home Furnishings, Home Improvement, Flooring, Entertainment/Outdoor, and Accessories. Additionally, members benefit from the use of a children’s play area, café and a member’s lounge to relax while shopping.

DirectBuy Membership Consumers who are interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.

To request a "Free Insider's Guide to Buying Direct" and a Visitor’s Pass to learn more about the superior value and benefits of a DirectBuy membership, call 1-800-DIRECTBUY or visit

About DirectBuy

For more than 38 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting or

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Press Release Submitted On: August 06, 2009 at 3:16 pm
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