Boc Plaza, Singapore (PressExposure) November 24, 2009 -- Back after a two-year hiatus, the Direct Marketing Association of Singapore (DMAS) has relaunch the prestigious dm360 Awards to celebrate the marriage of Creativity and Effectiveness in the creative industry.
The judging panel is an intellectually diverse organization that includes members such as
Andy Greenaway - Regional Creative Director of Saatchi & Saatchi Asia Azhar Azib - Director, Central Marketing Group Microsoft Lucy McCabe - OgilvyOne Worldwide Singapore Tan Kien Eng - CEO Leo Burnett / ARC Worldwide Steve Llewellyn - Creative Director 141 Bates Graham Fordyce - Creative Director Tequila Jos Birken - CEO Marketing Science Regina Leung - Marketing Director, Epsilon International Lisa Watson - Chairman of DMAS
Members also include senior management from publications owned by the Singapore Press Holdings such as Stomp, The Business Times, Zaobao, Newslink, OMY, RAZOR TV, The Straits Times and Asiaone. Sponsors include Conversion Hub, Singapore's leading Internet Marketing and SEO Company.
It wasn't so long ago that direct marketing was synonymous only with direct mail - but not anymore. In the last few years, direct marketing has evolved into a data-driven, multichannel process for building and cultivating mutually beneficial relationships between companies and consumers.
The dm360awards have been created to applaud these relationships and the agencies and partners who make them possible, to recognise capabilities across strategy, creativity and results.
To be eligible to compete in dm360awards, all successful participating campaigns or creative must have appeared in Asia Pacific between 31 October 2008 and 31 October 2009.
Winning work and finalists will be further celebrated by being published in the 2009 dm360awards Annual which will be given free to dinner attendees and will be available for purchase from the Direct Marketing Association of Singapore after the Awards Ceremony. Customised books showcasing your organisation are also available.
The Direct Marketing Association is proud to celebrate the marriage of Creativity and Effectiveness at the dm360awards ceremony, details are provided below.
Date 3 Dec 2009
Venue Chijmes Hall
30 Victoria Street
Time Cocktail reception at 7pm, followed by buffet dinner
Price S$125 per ticket for DMAS members and award entrants S$150 per ticket for general admission