Detroit, MI (PressExposure) December 10, 2008 -- Nothing Is New in Marketing: Businesses are turning to direct response marketing so that they can brutally and honestly measure their cost of advertising. In todayâs economy, every dollar spent on advertising must create a positive ROI. With a struggling economy, many independent business owners are scrambling trying to gain a competitive edge by keeping existing customers and simultaneously try to bring in new customers.
Dean explains to the service and retail industries what truly is the largest expense in their business. Using restaurants as an example, would you think the largest expense would be food, labor or overhead? Well, if you guessed any of these, youâre absolutely wrong! For the restaurant industry the largest expense is an empty seat, for auto repair shops it would be an empty bay, for dentists itâs an empty chairâ¦ all these âemptyâ items are costing the business owner the most money. Finding ways to fill those voids with customers in todayâs market should be the number one objective all business owners.
Serving a variety of retail and service industries, Dean understands that the goal for all businesses is to get new customers. By using two unique systems to acquire new customers and by determining the specific demographics of his clients best customers, he can niche market to these customers. Consequently, his clients donât waste money on individuals that would never come into the business.
One system that Deanâs clients have been using for over 4 years is Cold Birthdaysâ¦ the largest celebrated holiday in the world because everyone has one! Even Disney World is now offering FREE passes to any park on your birthday. Dean has found that by making a specific offer to the right demographic of people during their birthday month, creates a response in excess of 10%!!
In order to achieve such wonderful redemption rates, you must utilize direct response marketing using four principles: 1. The use of live over-sized first-class stampsâ¦ no indiciaâs, bulk or metered mail. 2. Envelopes printed using laser printed handwriting fonts, not boxed, square ink jet printing that screams junk mail! 3. All pieces are personalized with customerâs name, wishing them a Happy Birthday! 4. An offer that makes the customer get off the couch and take action.
For more information on Direct Response Marketing visit http://www.newcustomersnowmarketing.com
Contact: Dean Killingbeck Phone: (517) 548-5522 firstname.lastname@example.org