Director Bruce McFarlan Brings Classic Touch to Z Animation

Saint Louis, MO (PressExposure) September 18, 2009 -- Z Animation (323)251-1655 Contact: Peter Barg

For any client wanting a classic 2D animated look to their potential spot, there is one director who is a cut above the rest. With nearly 30 years of animating commercials under his belt and a seemingly uncanny ability to utilize several different styles of animation, Director Bruce McFarlan is one of the best animation directors in the advertising world. And currently McFarlan is joining the all-star roster of directors at Z Animation (, headed by Executive Producer Peter Barg.

Bruce McFarlan started animating for advertising in 1981, and since then has been a force to be reckoned with, directing several ads for several clients, including Hershey’s, Alka Seltzer, Time Magazine, Target, Church’s Chicken, Samsung, and many more. Known for full traditional character animation, McFarlan’s work quickly reminds us of the old classical cel-animated cartoons of the 1930s-1950s. In the spots he directed for Hershey’s, the artwork and animation clearly resembles the “rubber-arm” style of cartoons that came from old Merry Melodies and Silly Symphonies shorts back in the ‘30s.

Other work of his utilizes different styles of humor and at the same time, different styles of animation. A sort-of off-color campaign ad for Massachusetts candidate Christy Mihos, who was running for Governor of Massachusetts in 2006, features a very minimalized, colored-pencil look, which is very different from some of McFarlan’s other works, such as the Hershey’s spots or the Publix spots. The story is very much like a TV Funhouse sketch from Saturday Night Live.

Z Animation is an independent commercial animation design and production company whose goal is to be a valuable creative toolbox for agency art directors, writers and producers. Founded by former Agency Executive Producer Peter Barg, Z Animation’s directors include Caroline Attia, Orrin Zucker, Odd Todd, John Vondracek, Paul Fierlinger, and 20 more with a full range of techniques including 3D, Flash, Cel, rotoscope, papercut out, and motion graphics.

Z Animation is represented nationally by: Mark Mirsky, 212 753 1312; East Coast Dan O’Brien, 312 828-0990; Midwest Doug Stephen, 773 610 6881; Midwest Gilles de Bohnfilhs, 818 788 3309; West Coast

About Z Animation

Z Animation's goal is to be a valuable creative toolbox for agency art directors, writers and producers. Our wide variety of original styles and techniques are the tools to help bring your idea, your vision to glorious life. We'd like you to think of our versatile team of directors and producers as collaborators, who'll provide energy and creativity from conception through delivery. So that what ends up on the screen meets or even surpasses "what you saw in your head."

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Press Release Submitted On: September 18, 2009 at 3:44 pm
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