Hertfordshire, United Kingdom (PressExposure) April 26, 2008 -- Displaysense, the UKâs leading supplier of retail displays has been commissioned to source innovative slatwall displays by a large retailer in a bid to attract parents with young children back to the high streets. With the credit crunch looming and a depression on the lips of everyone around the UK, retailers are trying their hardest to entice people back to the shops and parents with young children appear to be the key demographic to target.
Displays shaped as cowboys, cars, boats and even a slatwall display gondola shaped as a tank have been requested and Displaysense have jumped to the challenge. It is thought that these imaginatively shaped slatwall displays will inspire and entertain the children. This unusual concept is set to help parents who are pressured into cutting short their browsing due to the temper tantrums of their children, which can significantly impact financially upon the retailer.
Steve Whittle, the marketing manager of Displaysense commented, âItâs a positive sign that a retailer is investing to improve the buying experience of customers in a period when there are fears of shoppers turning away because of the credit crunch.â He continued, âThese innovative shop fittings are a fantastic idea and will definitely help with the shopping experience for both parent and childâ
The shop which sells products to adults as well as children are considering branching out using these slatwall displays and display stands throughout their store to improve the shopping experience from the shop entrance right through to the checkouts.
Displaysense are working closely with the retailer to ensure that the designs meet the specifications. The company is also considering fitting games, puzzles and LCD screens with DVD players into some of the slatwall displays to further entertain the children as their parents go about their shopping. Displaysense have rarely considered sourcing such products for companies in the past, however, given the innovative nature of the products and the potential benefits of including this in their product range, the company has leapt at the opportunity this presents.