Washington Dc, MD (PressExposure) June 29, 2009 -- Although hiring an SEO company is the fastest and surest way to increase a siteâs visibility, there are other simple and more cost-effective means to achieving the same goal. You donât necessarily have to hire a San Diego SEO company to increase traffic to your site. At least in the case of blogs, here are some of the ways to increase popularity and ranking on your own.
1. KEYWORD CHOICE AND USAGE
Keywords are the most fundamental part of any search. Since keywords more or less summarize the content of a particular entry or post, they should be simple, specific and interesting. Otherwise, people will tend not to look. According to a San Diego SEO company, make sure you make good use of the keywords you are targeting. However, make sure also that you donât overdo a single keyword or phrase in a single post. It could turn off readers and would come off as keyword stuffing â this makes your post look spammy.
2. REGULAR UPDATE AND QUALITY CONTENT
Visitors and rate of visits are determined by how often you update your blog. Your visitors have no reason to return to your site if you donât update it enough. A San Diego SEO company says that regularly updating your blog with quality content is sure to generate a significant volume of traffic to your site.
3. ORGANIZE LAYOUT
Visual appeal is one of the things that makes a site more interesting than the next one. Just as the lack of pictures in a slide presentation makes the whole thing boring, so too does the lack of animation to a site. Accent your posts with appropriate images.
4. BUILD LINK SYSTEM
Link up. Allow readers to put links of your site in their sites. This is called link exchanging. The more incoming links your site has, the more chances of it being seen by search engine crawlers. Itâs even better if the site linking to you is a site that is in a similar niche because its readers will surely be interested in going to your site as well. Some bloggers browse through different sites then email the site owner with a request for a link exchange.
5. META INFORMATION
For bloggers who are brave enough to customize their site and with enough technical know-how to dabble with their siteâs script, it is good to optimize your siteâs meta information. Make sure you have specific meta tags in place.