Exeter, United Kingdom (PressExposure) March 18, 2009 -- The innovative retailer which has a chain of stores in Devon as well as a flourishing online business expects increasing numbers of people to buy soft furnishings as a result of feeling the pinch.
MD Roger Panter explains: âAs people can afford to go out less many people will look to stay at home. In an effort to improve their experience at home sales of bedding, bed linen and other such soft furnishings will increase.â
Panters are specialist suppliers of quality bedding such as Dorma and Fogarty bed linen. He believes people want to feel more comfortable and become more domesticated and in doing so value comfortable beds and attractive bedding even more.
Whilst many retailers including soft furnishings retailers are going out of business there are significant signs that demand for bedding really is increasing. Google's online trends analysis web site shows that searches for bedding on its search engine are markedly increased from last year.
Katie Page founder of linen retail giant Harvey shares the same opinion and has recently been quoted as saying: âBedding sales always rise in a downturn. Stress means people want a good nightâs sleep. Thatâs what happened in Harvey Normanâs stores in Singapore during the 1990s when the economy there was hammered by the Asian crisis, the attacks on the Twin Towers and the war in Iraq.â
With the global economic woes making all our lives more difficult we could all benefit from a good nights sleep.