New Delhi, India (PressExposure) June 21, 2014 -- India's largest and most reputed chain of pathology services has taken to the digital space in an effort to spread awareness around good health and to get India's netizens to commit to it.
The nationwide diagnostic chain's 'I Pledge for Good Health' campaign involves an online test to calculate 'BODY MASS INDEX' and taking a pledge for one's health. Everyday lucky winners are rewarded.
The idea for the campaign triggered from the insights that Dr Lal PathLabs team had collated through their interactions with customers. What had come out was a rampant carelessness regarding one's health. In an attempt at correcting this, Dr Lal PathLabs launched an awareness campaign that addressed the unhealthy practices and sought to encourage people to consciously think about good health. The geographic spread of the campaign extended to top metros including Delhi/NCR, Mumbai, Kolkata & Bengaluru.
To participate, all one is required to do is to enter their weight & height in the information box and irrespective of the results, take a public pledge to improve one's health. All participants of the day are entered in a lucky draw, and winners walk away with Free Diagnostic Tests at Dr Lal PathLabs.
Through promotions on radio, social media and the digital medium, the campaign has already achieved very positive results both in terms of participation &word of mouth.
To participate, visit the Campaign Website at http://www.lalpathlabs.com/take-a-pledge-for-good-health/home-page.aspx
About Dr Lal PathLabs
Incepted in 1949 by the late Dr. (Major) S.K. Lal, today Dr Lal PathLabs is India's leading and most reputed diagnostic chain with a presence in all major cities and towns in India. Equipped with state-of-the-art Laboratories &Patient Service Centers, Dr Lal PathLabs employs over 3000 people and serves over 12 million customers every year.
To know more about Dr Lal PathLabs, visit http://www.lalpathlabs.com