Gurgaon, Haryana India (PressExposure) May 24, 2011 -- Leading communication technology provider Drishti-Soft, announces participation at this year's MECC event being held in Dubai. The company would be exhibiting and presenting their award-winning contact center solution - Ameyo. Drishti's participation is a part of their market capture strategies for the Middle East region. They would be showcasing interesting innovations in communication technology that can empower an enterprise to take their customer care and sales to the next level of business efficiency. With a huge untapped SMB/ Enterprise market available in the Middle East, Drishti looks forward to captivating the audience's interest.
Taking about their market penetration plans, Vipin Jethi, VP Sales, Drishti-Soft says, Vipin Jethi, VP Sales, Drishti-Soft says - "We understand the technology needs of an emerging enterprise and the challenges it faces. Working closely with our channel partners and our customers in the Middle East has given us an insight into the market's psyche. Further, we plan to enter into mature business alliances with reputed local enterprises besides setting up our own sales and support center in the UAE to create a wider reach."
The MECC Event is a respected industry congregation that has driven focused crowd for the past 15 years. Showcasing their product and latest innovations in Dubai, would take Drishti's Middle East presence to a broader spectrum of audience. The past work of Drishti at companies like DoT, Abu Dhabi has been appreciated by the industry and has given them a stronghold in the market. With higher ambitions to be achieved, Drishti is planning a carefully structured marketing strategy to capture a larger pie of the small and medium contact center market in the Middle East.