Dun & Bradstreet Extend Successful Partnership with Apteco Ltd

Warwick, United Kingdom (PressExposure) March 26, 2009 -- Apteco Ltd is pleased to announce that Dun & Bradstreet (D&B) has extended its exclusive contract to use FastStats technology to drive its Market Insight B2B customer profiling product. The three year deal allows D&B to develop its value added data services. The new agreement extends the exclusivity to include Russia, Asia and Australia.

Since 2001, D&B's Market Insight product has enabled organisations to profile their best customers, create predictive models and scores, build and purchase prospect lists, and make smarter marketing decisions by integrating customer data with D&B's unique business universe. There are now several thousand users worldwide.

James Alty, Managing Director of Apteco comments: "We are delighted to be extending our long standing partnership with D&B. Our exclusive relationship enables D&B to create a product based on our FastStats technology which isn't available to any other B2B data services provider, giving them a unique offering in the marketplace. D&B's plans for Market Insight fit with Apteco's goals to take our technology overseas, complimenting our recent entry into the German marketplace perfectly."

Roger Hodson, UK Marketing Director at D&B adds: "We are committed to developing our value added data products and services over the next few years and Apteco's FastStats technology is a key element of this. Market Insight combines great technology with our data assets to create a unique offer which is especially relevant in today's challenging economic conditions. We are delighted to extend our relationship with Apteco."

About Apteco Ltd

For further information contact Melanie Davis, Marketing Manager or Simon Fletcher, Business Development Manager at Apteco Ltd on +44 (0)1926 407565, visit http://www.apteco.com or email marketing@apteco.com.

About Apteco Ltd
Apteco Ltd is a privately owned software development business specialising in marketing data analysis solutions. Their market leading FastStatsâ„¢ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling and campaign management. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and 1000s of users.

FastStats clients include: Age Concern, Associated Newspapers, ATOC, Baillie Gifford, Centaur Direct Marketing, Dogs Trust, The Economist Group, The Financial Times, Harley Davidson, Haymarket, Hoseasons, IPC Media, Jordans, JP Morgan, Kingston Technology, Kirker Holidays, Macmillan Cancer Care, Oxfam, PDSA, Skandia, TUI UK, Unilever, Staples and many more in the UK, Europe, North America and Australia.

About D&B
D&B is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for 167 years. D&B's global commercial database contains more than 140 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which provides their customers with quality business information. This quality information is the foundation of their global solutions that customers rely on to make critical business decisions.

Press Release Source: http://PressExposure.com/PR/Apteco_Ltd.html

Press Release Submitted On: March 25, 2009 at 5:15 am
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