Fort Wayne, IN (PressExposure) June 12, 2009 -- Joe Dager owner of Business901 in Fort Wayne, IN has just released an 9-page e-book designed specifically on how to develop a Marketing Power Group. Dager, an authorized Duct Tape Marketing Coach, is well versed in these principles selling and marketing for over 30-years.
âThis is an interesting twist to this dilemma, creating a marketing power group. I know, you have heard all of this before with network groups and it just always seems that everyone is willing to work with you or work with your customers right? Well, this is a way to create something over and above a network group. It is about creating something much stronger and including an online presence that will ROCK!â says Dager. âWhat would be the Secret Sauce to make a marketing power group work? It is not that hard, but there is a couple important ingredients that I would recommend:
There needs to be strong common interest among the group for all to succeed. I look at downtown stores located in close proximity, strip mall occupants, small business communities and yes, people with common ideal clients. The problem with the ideal client theory is that so many times companiesâ product and services overlap that there is competition within the group. Now, I am not saying there would not be competition in the other groups but there is a common need to attract people and satisfy them with the products once they are there. Lead groups work well but again, do you pass on your best leads and is there actually promotion taking place?
There needs to be a lead marketing coordinator. The coordinator leads the effort to create the community with joint material both on-line and off-line. And not all marketing material needs to be created together. This is interesting in the sense that it is very difficult to create a community by yourself and difficult to have the marketing expertise and time required in house.
It all sounds great, but why not just hire a marketing firm to do this? You can, but if you do not install a marketing system and train everyone in the group on the "System," it will be a disjointed effort and it will simply fail! I cannot emphasize the training part of it more than I do. There needs to be an understanding on what needs to be accomplished and what everyone needs to do to make it successful."
This e-book is included in this release, http://pitch.pe/9114 and is available for download.