Appleton, WI (PressExposure) March 17, 2011 -- Ellipse Fitness is pleased to announce a plan for expansion of their franchise system. The Appleton, Wisconsin based fitness franchise specializes in providing regularly scheduled group exercise classes and weight loss programs for their members. The company currently has 10 locations in Wisconsin and St Louis. Lisa Welko, President of Ellipse Fitness, is looking forward to the expansion into new markets:
"Over the last year we have made significant investments in new personnel, technology and marketing to position Ellipse for future expansion. We are now well positioned to take our franchise model to the next level and look forward to opening locations throughout the country."
Last August, Ellipse sold the franchise development rights to the city of Milwaukee. Their newest franchisee opened three locations in Mequon, Third Ward and Brookfield and is planning on opening at least an additional five more studios over the next three years. This expansion into a second major metropolitan market is generating more interest in their business model.
The plan for growth includes opening both single and multiple units throughout the United States. The company has recently hired a marketing firm and established relationships with a national builder and national real estate brokerage firm to help new franchisees when opening and marketing new locations. According to Todd Weiss, Vice President of Franchise Development:
"These new relationships will provide significant assistance in helping us grow our model. Their services will help new franchisees with the more technical aspects of opening a new business so they can focus their attention on learning the system, hiring employees and marketing their business.
Ellipse Fitness will be attending the International Franchise Expo in Washington D.C. during the first week in April and has tentatively planned on attending trade shows in Chicago and Los Angeles.