Pittsburgh, PA (PressExposure) March 05, 2009 -- Steve Rennekamp, Don Darragh and Ashley Moss of Energy Swing Windows, a nationally recognized replacement window manufacturer and installer were recently interviewed for the upcoming first book in the series Brand or Culture: Which Comes First.
"Energy Swing Windows will be a great addition to the book," says Mel DePaoli, author and founder of Omicle LLC. "I was really impressed with their equal emphasis on the customer and the employee."
Ms. DePaoli is anticipating a late 2009 launch of the first book in a series about branding and corporate culture, Brand or Culture: Which Comes First, a comprehensive look at companies that have achieved greater success by coordinating their external branding programs with the development of a strong corporate culture.
"The employee survey we get back as part of the interview process showed a high level of agreement with management's statements," continues DePaoli, "that kind of alignment shows a strong and vibrant culture."
Energy Swing Windows owner, Steve Rennekamp states "To create a meaningful inside reality you need to start with the right people, who have a shared vision of a clearly defined result. They need to understand the reason behind the work. You then need to continually communicate with them, solicit feedback from them, and constantly measure and evaluate your direction."
Interviews are ongoing; companies who would like to be considered for inclusion in the book are encouraged to contact Ms. DePaoli. For more information about the book and the interview process, visit http://www.BrandOrCulture.com.
Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and branding firm, Omicle, LLC.