EssenceWiseTM Brand Tracking System from Wise Window, Inc Selected as a Finalist for the 2009 Edison Best New Product AwardsTM

Chicago, IL (PressExposure) February 14, 2009 -- EssenceWiseTM, from Wise Window, Inc., has been selected as a finalist for the prestigious 2009 Edison Best New Product AwardsTM. The awards are among the most elite accolades honoring excellence in new product development, marketing, and innovation. Strategic implementation partners for the 2009 awards program include the Thomas Edison Papers at Rutgers University, the Marketing Executives Networking Group (MENG) and The MIT/Stanford Venture Lab (VLAB).

EssenceWiseTM is a suite of reverse analytics tools that processes subjective data (opinions and sentiments) from the web and internal sources (such as consumer feedback) about brands, products, industries, etc. EssenceWiseTM provides marketers and brand managers with consumer insights needed to stay innovative and agile.

The Edison Best New Product Awards, sponsored this year by Google, The Nielsen Company and Steelcase, focus on new products and services that excel in marketplace innovation, marketplace success, technological innovation, market structure innovation, and societal impact. These criteria align with Edison’s own innovation best practices, called the Five Competencies of Innovation. MENG members nationwide cast their ballots for entries they deemed worthy of being linked to the Edison name.

“We are both honored and excited to be among other industry leaders, such as Nintendo, Speedo, Apple, and Google, named as finalists for the Edison Awards. Being recognized for the hard work invested in building a revolutionary technology motivates us further and challenges us to work even harder to deliver value and competitiveness to our customers,” said Sid Mohasseb, CEO, Wise Window, Inc.

“Innovative, collaborative, passionate, and persistent are just a few of the many characteristics that describe the finalists for the 2009 Edison Best New Product Awards,” stated Sarah Miller Caldicott, great grandniece of Thomas Edison, co-author of Innovate Like Edison and Chairperson of the Edison Awards Steering Committee. “All of our 2009 finalists, each in different ways, exemplify the very best in innovation.”

Gold, Silver and Bronze winners will be announced at an Awards Gala on April 1, 2009 at the Computer History Museum in Mountain View, California. To register to attend, visit

About Wise Window, Inc.

About The Edison Awards:
The Edison Best New Products Awardâ„¢ recognizes the persistence and excellence Thomas Edison personified, qualities which have allowed America to remain in the forefront of innovation, creativity, and ingenuity in the global economy. The Edison Achievement Awardâ„¢ honors business leaders who have displayed the persistence, collaboration, and creativity necessary to promote successful innovation in their organizations. For more information about The Edison Awards, visit

About Wise Window, Inc.:
Wise Window, Inc. is in the business of discovering, measuring and continuously reporting “what moves people” as expressed by user generated content across the web, because “what moves people” drives them to express themselves, to influence others, to choose a brand, and to pick one product over another. And because “what moves people” influences spending. Wise Window quantifies attributes and sentiments that lead to a buy decision. The technology driven open platform allows more effective design of products, more responsive and relevant marketing campaigns and increases transaction likelihood.

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Media Contacts:
Sid Mohasseb

Chris Faust on behalf of The Edison Awards

Press Release Source:,_Inc..html

Press Release Submitted On: February 13, 2009 at 1:27 pm
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