, UK United Kingdom (PressExposure) November 08, 2007 -- Greater demand for customised holidays, activity-based holidays, long-haul destinations, city breaks and cruises are eating into demand for the traditional package holiday according to a new report from Euler Hermes UK, a company of Allianz.
The latest Euler Hermes report - entitled âPackage Holidays â all wrapped up?â - suggests that whilst there were more than 18.8 million package holidays taken in 2006, the proportion of such holidays compared to more personalised adventures is declining at speed. Greater price transparency in the market, prompted by new business models and innovations in technology, has significantly increased competition.
Consumers have enjoyed the ride and will continue to do so as the market evolves, according to the reportâs author, Emma Holland, Senior Credit Analyst at Euler Hermes UK: âIn the short term, the boundaries between High Street retailers, online agents and tour operators are expected to become increasingly blurred. More and more travel agents â and consumers themselves â are expected to move into the online arena and piece together their own packages in direct competition with the traditional tour operators."
Emma Holland continued, âTo make sure their own journeys are not cut short, tour operators and travel agents must focus on providing unique offerings to ever more adventurous, discerning and demanding holidaymakers. Successful players will be those who differentiate their customer base and target them appropriately.â
The report also signals a note of caution in relation to proposed changes next year to ATOL (Air Travel Organiserâs Licence) bonding, and the rules that state that any company that currently sells a package must be bonded by a DTI-approved body such as Euler Hermes UKâs sister business, Euler Hermes Guarantee.
As Emma explained: âThe proposal is to replace ATOL bonding from April 2008 with a Â£1 levy on each booking, called an ATOL Protection Contribution (ATC). Whereas tour operators have welcomed the change, the bonding and insurance industries are concerned that failures may be more frequent without adequate financial vetting and monitoring. We predict more peak-season failures with the levy system as the banks will have little incentive to keep companies afloat if they have no exposure to bonding and can simply pick the most favourable time to cancel facilities.â
âIt is also questionable whether the Â£1 levy will be sufficient to top up the Air Travel Trust Fund (ATTF), which is still Â£21 million in the red due to a large number of large failures including Laker Airways going back 25 years.â
âCustomers booking lower-priced holidays will therefore pay proportionately more levy than those on luxury or longer haul breaks.â
To request a copy of the report, or for further press information please contact:
Helen Taylor firstname.lastname@example.org