European Translation Industry Expert, Karl-Johan Lonnroth, to Contribute to Common Sense Advisory's Research Projects

Boston, MA (PressExposure) July 26, 2011 -- Market research firm Common Sense Advisory announces Karl-Johan (Juhani) Lönnroth will participate in the firm's research initiatives as a contributing analyst. Mr. Lönnroth is a highly accomplished consultant and author with a long experience of international cooperation involving the Nordic countries, OECD, UN, ILO, and bilateral cooperation in Eastern Europe. As a contributing analyst, he will cover multilingual workforce development, economics of linguistic diversity, and the European market for the independent research firm.

Previously, Mr. Lönnroth served as the Director-General, Directorate-General for Translation of the European Commission, the largest public language service in the world. Mr. Lönnroth began his career at the Secretariat of the Nordic Council of Ministers in 1973 where he participated extensively in the development of state administration and cross-sectoral cooperation within labor, employment, social, educational, and economic policies. Having worked within the Finnish Ministry of Labor until 1991 he went on to become Director at the ILO in Geneva. In 1996 he joined the European Commission as Director in the Directorate-General for Employment and Social Affairs, becoming Deputy Director-General in 2000 and Director General of Directorate-General for Translation at the Commission in 2004.

"Juhani contributes a unique perspective on issues of translation and linguistic diversity throughout the world, especially within Europe," comments Tahar Bouhafs, Common Sense Advisory's Chief Executive Officer. "We are delighted to have his expertise available to our clients through our research and consulting practices."

Mr. Lönnroth's language proficiency includes Finnish, Swedish, English, French and German and he speaks also Norwegian and Danish. He has studied also Spanish and Russian. He has written extensively on issues concerning labor, employment, migration, social, political, societal, and multilingual issues.

For more information about Common Sense Advisory's research and analysts, visit

About Common Sense Advisory

Common Sense Advisory, Inc. is an independent research and analysis firm specializing in the on- and offline operations driving business globalization, internationalization, localization, translation, and interpretation. Its research, consulting, and training help organizations improve the quality of their global business operations. For more information, visit: or

Melissa C. Gillespie
Common Sense Advisory
Boston, MA
+1 760-522-4362

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Press Release Submitted On: July 26, 2011 at 2:08 am
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