Bristol, United Kingdom (PressExposure) June 10, 2009 -- In challenging economic times event companies are in need of a cost effective marketing strategy and are looking for alternative marketing channels to increase event attendance. One method to market shows is by harnessing the power of multiple links to websites and maximising the use of alliances with other businesses and organisations.
Event Partner (http://www.eventpartner.net) is a new business that was formed to help event companies market their shows more effectively, with multiple online partners. It is an affiliate network, helping event companies build their online presence, and market their event through a large number of web sites on a performance basis.
âItâs a new form of event marketing that allows exhibitions, conferences and seminars to harness the power of the web and build their own virtual sales force. In the current economic climate, we think this will come at a good time as the sector is looking at new ways to promote eventsâ commented Ian Johnson, Managing Director of Event Partner. âIt can help reduce event marketing budgets, make spend more effective, and increase the effectiveness of time spent by marketing managers on an event. There is a quick time frame to set up with partners, and event companies only pay for results delivered.â
Using a network of high quality online publishers, event companies can increase their eventâs profile, reaching the target audience best suited and likely to take part in their event quickly and effectively. Event companies can reduce their marketing spend, as they only have to pay for results and performance. They stay in control, as they set the commission and choose which publishers they allow to promote the show.
Event Partner gives online publishers, such as social networks and web sites with event listings the possibility to generate extra revenue from their web site and to monetise their events calendar, by marketing events and selling event passes to their targeted readership. Publishers can not only earn revenue from listing events but also provide quality content to their readers, without disturbing home page content.
Sign up for free at http://www.eventpartner.net