Dublin, Ireland (PressExposure) June 05, 2014 -- Up to now you could only like, comment or share a YouTube video, now you can back it!
An Ex-Rocket Internet team is challenging the public to beat their friends at predicting the virality of YouTube videos. Tubett allows users who currently like, comment or share videos to back them in a new fun stock market platform that will gamify video watching together with curation for the very first time.
"YouTube videos are watched over 4 billion times a day," said Achman Srivastava, the co-founder of Tubett. "Over 100 million people interact with these videos socially each week. What we are doing is to transform these actions into a game."
Tubett enables its players, or "TubeTrenders", to purchase virtual stock and back the videos that they believe are about to take off virally. The value of that stock fluctuates in proportion to the video's popularity (number of daily views). Players have followers, rankings and leader-boards and soon will be able to create groups/ leagues for their school, workplace etc.
"When we launched foodpanda, backed by Rocket Internet, it taught us how to execute and scale businesses rapidly" said Mr. Srivastava. "Tubett is the only platform currently out there in video gamification that can achieve similar levels of growth with an already existing group of devotees. The TubeTrender community is crying out for this kind of gamification. Just liking isn't enough for them; it never has been."
The fantasy market phenomenon is not a new concept, with platforms like HSX and fantasy football being popular examples. Tubett is combining social, video and gamification to tap into fantasy stocks and the unending craze for viral video content. Think of it like a gamified Pinterest for videos. Coming out of Ireland's top startup accelerator, the NDRC Launchpad, Tubett will follow this public beta of its web version with the launch of mobile apps this summer.