New York, New York (PressExposure) July 09, 2012 -- Baby Gaga, a website and Facebook app for expectant parents, is partnering with Lela.com to help new parents discover the stroller, car seat, high chair, child booster chair and more that's right for both mom and her baby. Each month, Baby Gaga's website has 3.75 million unique visitors and their Facebook app registers 100,000 new expectant moms.
After moms register with Baby Gaga on Facebook, they are encouraged to take the Lela.com Compatibility Quiz. In less than 60 seconds, busy parents can relax when presented with a short list of products that meet their functional and emotional needs.
Nick Halper, CEO and co-founder of Baby Gaga said about the partnership: "While many expectant parents will spend $600 or more on clothing in their baby's first year and $1,000 on diapers, it is the purchase of the five major baby products--stroller, high chair, car seat, play yard, and crib--that can easily set a family back more than $2,000. The challenge is finding the product suited to your needs as a family rather than the one a sales associate is trying to promote. That's why Lela.com makes sense for Baby Gaga readers. When faced with an overwhelming number of good choices, consumers can turn to Lela to find the products they're most compatible with."
"Baby Gaga has built a great community to support expectant moms," says Thao Nguyen, Data Director at Lela, "and now they can help take the stress out of finding the right baby gear. It can take ages to compare baby carriers--Why not have Lela streamline the process? Baby Gaga members can take the Lela Compatibility Quiz and let Lela show them their best options."
Lela's product categories continue to grow. In addition to getting recommendations on strollers, child booster chairs, different baby cribs, carriers, and other baby essentials, consumers can use Lela to find the right digital cameras, television and other family-friendly products. By assessing a parent's needs on multiple levels, Lela helps shoppers make the right purchase.
Lela (www.lela.com) is an online shopping assistant that helps parents find the right baby products for them. Lela's offers a unique lifestyle-based search feature that allow parents to find baby product that fit their unique needs. And the Lela Compatibility Engine adds a further level of personalization by determining which products are suitable to a parent, based on his/her personality. Lela cuts through the clutter and confusion of the over-saturated baby products market to help parents so they can spend less time shopping, and more time being parents.