FOODFOOD Launches the "Mummy ka Magic" Cookbook

Mumbai, India (PressExposure) June 12, 2012 -- FOODFOOD launches 'Mummy ka Magic - Never Fail Kiddie Treats' the go-to cookbook for the mothers who want to jazz up meals for their fussy kids. Based on the popular show 'Mummy Ka Magic' on FOODFOOD channel, the book features innovative yet simple recipes that will help mothers to create visual and culinary treats for kids.

Dishes like colourful Saturn Eggs, bubbly Berry Punch, vibrant Orange Soy Milk Smoothie, all-time favorite Crispy Fried Chicken, hearty Spaghetti Cake, exotic Fish and Mango Wrap, luscious Butterscotch Bananas and many more recipes are served up in this book, ensuring that kids will no longer be complaining about boring home food.

The show Mummy Ka Magic on FOODFOOD channel is hosted by former model Amrita Raichand, the charming happy-go-lucky mom of one. The show is aired every Friday at 1.30pm only on FOODFOOD, India's most gastronomically loaded food and food lifestyle channel.

This 30-minute show features endearing ways to win over the hearts and tummies of tiny tots. Amrita makes nutritious yet tasty and appealing dishes for children who fuss while eating, be it from boredom with their daily meals or dislike of certain vegetables and foods. The show helps parents who dislike forcing their fussy kids to eat and also those concerned about providing nutritious food for their children. The recipes of Mummy Ka Magic are made using healthy ingredients such as mushrooms, broccoli, zucchini, cheese etc. And since the recipes are prepared for kids, there is lot of focus on presentation which is visually appealing for children.

If you are wondering what to feed your child, especially when you have got a picky eater on your hands, tune into FOODFOOD channel and watch Mummy Ka Magic every Friday at 1.30pm or just buy your own a copy of 'Mummy ka magic- Never-Fail Kiddie Treats'!

The cookbook is available at all stores of Crossword, Reliance, Landmark, Oxford, Media Mart etc. It is also available at all non retail shops like Strand, Kitab Khana, Sankars at the Taj and many more.

About FOODFOOD Channel

FOODFOOD is a joint venture between Asia's leading cross-media group, Astro Overseas Limited (Astro), Turmeric Vision Pvt Ltd (TVPL) and Mogae Consultants Astro Overseas Limited, the international business unit of Malaysia based Astro Holdings SB, an integrated multi-media group with interests in pay-TV, radio and traditional and digital content production, aggregation and distribution across Asia, Australia and the Middle East.
Turmeric Vision Pvt Ltd was conceptualized by Chef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of best selling cookbooks, restaurant consultant, architect of unique range of food products and winner of numerous awards. Turmeric Vision intends to become India's first Food Content Company that will create Food Content and Food Entertainment Brands to be distributed through multiple platforms like Television, Web, Mobile etc.

Mogae Consultants is a diverse group with interests in advertising, media and online businesses. Mogae are JV partners with Dentsu Inc., the world's largest ad agency, in the Middle East. Till recently, Mogae were 26% partners in Dentsu's India operations. Mogae own Last Minute Media, a JV entity for remnant media selling, with Star TV, Zee TV and the TOI Group as partners. Indian Fantasy League, the pioneer in online gaming is another Mogae JV with the TOI Group.

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Press Release Submitted On: June 12, 2012 at 7:15 am
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