Family-Friendly Shopping Site Adds New Board Member

Ny, NY (PressExposure) August 11, 2012 -- is a fun, personalized way to shop for family-friendly products. The Lela product database contains all the baby gear essentials: strollers, cribs, car seats, carriers, baby monitors, as well as family-friendly items like cameras and TVs. Lela's talented team of experts is happy to welcome John Bernbach to their Board of Directors.

Berbach is a Founder and President of Engine USA, which is a joint venture with The Engine Group, Ltd., the U.K.'s largest independent marketing and communications company. Clients of Engine in the U.K. and the U.S. include Coca-Cola, American Express, Newscorp, BMW, among others. John Bernbach was Co-founder, President and COO of NTM Inc. (Not Traditional Media), a marketing and media advisory firm created in 2003 to work with clients and media companies to develop strategies integrating non traditional marketing solutions and new media models. Prior to that, John Bernbach was Chairman and CEO of The Bernbach Group, an executive management consulting business. From 1995 to 2000, John served as Director, then CEO and Chairman of North American Television, a joint venture between the Power Corporation of Canada and the Canadian Broadcasting Company. NATV was successfully sold to Barry Diller's USA Network in 2001.

Berbach is excited to bring his expertise to Lela. Lela helps parents and families find their ideal products by selecting items based on what's important to the individual. The Lela Compatibility Quiz gets to know the shopper on multiple levels--personal style, values, and even dreams and imagination. Lela then uses the results to apply personal Product Ratings to every item on the site, letting the shopper know Lela's top picks that match their needs and personality.

It is Lela's mission to serve moms and parents. Lela loves celebrating all kinds of moms by offering products that suit every taste, from outdoorsy hiker to fashion-forward businesswoman. Instead of reading hundreds of reviews of baby cribs, a parent can be presented with a safe crib matched to their needs. This saves time surfing through confusing websites and reading hundreds of , and leaves Mom with more time to spend with her family. Lela helps every shopper Choose Happy.

About LELA

Lela ( is an online shopping assistant that helps match parents to family-friendly products using unique and intuitive technology. Lela's Compatibility Quiz analyzes shoppers on multiple levels--their style, values, dreams, and imagination--and uses these qualities to select products for each individual. This makes for product recommendations that are truly meaningful, not simply based on ratings or reviews. For parents looking for something specific, Lela also offers a lifestyle-based search feature that allow parents to find baby gear for their distinctive needs. Lela cuts through the clutter and confusion of the over-saturated baby product market so parents can spend less time shopping and more time being parents.

About Lela

Joseph McElroy
132 East 43rd St, #534
New York, NY 10017

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Press Release Submitted On: August 11, 2012 at 4:10 am
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