Family Leisure Opens New e-Commerce Company

Indianapolis, IN (PressExposure) January 06, 2012 -- It's a New Year, a new company name and a new website for Family Leisure has been a trusted name in the home and leisure products industry since 1967. After adding their e-commerce division in 2009, they operated as a single entity with physical locations as well as an online presence.

In order to better serve the ever-increasing amount of online customers, a separate business has been created solely for the purpose of handling online transactions.

Although the e-commerce department has been operational for three years, Jan. 1, 2012, marked the start of, Inc.; with not only a new name, but a new address, warehouse, website, staff and online focus.

Customers can still expect high-quality Outdoor Patio Furniture, Hot Tubs, Swimming Pools, Supplies and other fun items they and their family members have come to know and love with Family Leisure. But the online focus of the new company ensures web visitors receive the best customer service, efficient deliveries and more product options, all from a website that offers a faster response and a better overall user experience.

Despite this new venture, the new company offshoot isn't leaving its central Indiana home, bringing numerous new jobs to Indianapolis.

"The new online location will share some resources with our neighboring Indianapolis brick and mortar location, but offers a new website with an enhanced look, faster load times and better navigation," said Noah Williams, vice president of, Inc. "Our new website has a cleaner and more organized look and feel, similar to other recognizable national retail websites." Inc. isn't stopping with just a new website, though. They will also be operating out of a new warehouse.

"Our new warehouse ensures a larger offering of in-stock items for faster delivery, while our enhanced focus promises every online visitor receives the best care and attention," Williams said. While Inc. offers a new online experience for local and national customers, visitors should expect the same high-quality products and services offered at the existing store locations. is owned and operated by Kevin Prefontaine, son of Andy Prefontaine who opened the first Indianapolis location in 1985. Family Leisure will continue to be a family owned business with a focus on quality, selection and service. This certifies Inc. is well positioned for growth far beyond 2012, further welcoming and competing for the online niche of high-quality recreational products.

About Inc.

Family Leisure is your local superstore for swimming pools, patio furniture, spas, pool tables and more! Shop our site or visit one of our showrooms with thousands of products in stock. We stand behind every sale with installation and maintenance help, and exceptional customer service. With so much fun to be had, how will your family enjoy your time together? Find out today with your friends from Family Leisure! Our online store offers the best deals available on the web, always showcasing patio furniture for sale as well as numerous other products at the lowest prices. Trust an experienced name with an established reputation and an unsurpassed customer service department. Family Leisure has been in the business of family fun since 1967; we have expanded our offerings over that time period to include everything you need to entertain your immediate family as well as visiting neighbors, family members and friends. Why trust an online source with no physical locations? Family Leisure offers multiple locations throughout the United States, each with a dedicated staff eager to earn your business through trustworthy service, huge selection and unbeatable pricing. Our selection is nearly endless, with every category of outdoor furniture, above ground swimming pools, pool supplies, bar stools and other family-friendly items available for shipment coast to coast.

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Press Release Submitted On: January 06, 2012 at 10:32 am
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