Midland, MI (PressExposure) November 17, 2011 -- The rapid pace of change today is forcing companies to innovate faster to remain competitive. How fast a company's research organization can innovate the next solution is a critical factor in the speed at which a company can introduce a new product. Having researchers who understand how to effectively develop the right solutions is a key component of that success, claims faster product development expert Teresa O'Brien, in a new book Research Done Right: How to Get Your Chemical or Plastic to Market Faster. (http://www.ResearchDoneRight.com )
"Most companies have tools and procedures to help researchers," says O'Brien. "But without understanding how they all fit together and how to use them in the most time effective manner, researchers often take too long in the development process."
In Research Done Right, O'Brien shows researchers how they can be more successful at product development by showing them how to effectively use their company's work processes and organizational structures to create value for their companies.
New product development researchers need help to understand where time is usually lost on a development project so that the researchers can avoid those situations in the development process. It isnt just the scientific experiments that researchers have to worry about. They also have to understand the need for speed and how their actions or inactions contribute to any delays in the development process.
In order to be successful researchers need to know the internal and external requirements as early in the development process as possible. This includes the commonly overlooked need for manufacturing and distribution criteria. For example, by designing a product from the beginning with an understanding of manufacturing limitations, it is possible to develop a product with a lower production cost and develop it faster.
For further information about establishing a sense of urgency for successful product development within your company, or to purchase Research Done Right, ISBN 978-0-979-1577-2-1, go to http://www.ResearchDoneRight.com.