Faststats Includes New WPF Venn Visualisation At TFM&A 2009

Warwick, United Kingdom (PressExposure) February 24, 2009 -- The latest FastStats software release includes a new Venn diagram visualisation which has been developed using Windows Presentation Foundation (or WPF) to create a rich user interface, not experienced before by users of this type of software.

The updated Venn diagram uses Microsoft's flagship interface technology and offers FastStats clients new levels of usability and data exploration with a modern twist to this classic and widely used data visualisation.

James Alty, Managing Director of Apteco comments: "We are continually developing FastStats so that it meets and exceeds the requirements of our marketplace. Our new Venn diagram tool introduces a "Proportion Bar" aiding insight into the distribution of customers or revenue across multiple sets. This is an example of how we are developing FastStats to exceed the visualisation expectations of marketers and in the process setting a new standard for graphical representations within the marketing industry. We will use WPF to enhance other areas of the software, such as charts, decision trees, cubes and data grids in future software releases."

WPF is a graphical subsystem in the Windows.NET Framework and has a primary goal to help software developers create attractive and effective interfaces that significantly improve the end users' experience. A WPF interface can combine images, text, 2D and 3D graphics and more in an efficient and highly scalable manner. Some of the technologies it supplants had a twenty-year run as the foundation for Windows user interfaces. The intent of WPF is to lay the foundation for the next twenty years.

About Apteco Ltd

About Apteco Ltd
Apteco Ltd is a privately owned software development business specialising in marketing data analysis solutions. Their market leading FastStatsâ„¢ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling and campaign management. A prestigious international partner network of marketing services providers has led to over 250 FastStats installations worldwide and 1000s of users.

FastStats clients include: Age Concern, Associated Newspapers, ATOC, Baillie Gifford, Centaur Direct Marketing, Dogs Trust, The Economist Group, The Financial Times, Harley Davidson, Haymarket, Hoseasons, IPC Media, Jordans, JP Morgan, Kingston Technology, Kirker Holidays, Macmillan Cancer Care, Oxfam, PDSA, Skandia, TUI UK, Unilever, Staples and many more in the UK, Europe, North America and Australia.

For further information contact Melanie Davis, Marketing Manager or Simon Fletcher, Business Development Manager at Apteco Ltd on +44 (0)1926 407565, visit or email

Apteco will be exhibiting on stand F2 at the Technology for Marketing and Advertising exhibition which runs at Earls Court on Tuesday February 24th and Wednesday February 25th.

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Press Release Submitted On: February 24, 2009 at 3:37 am
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