Carson City, NV (PressExposure) November 24, 2006 -- Feeding Pets of the HomelessÂ©, available December 2006, provides an easy step by step program with worksheets for veterinary practices to publicize their business, while helping pets of the homeless and disadvantaged.
âMost veterinary medical schools do not teach their students on how to promote their business and stay ahead of the competition, but with this low cost, easy to use national program, it provides the tools to do just that without the high costs of display advertising.â says the writer and publisher, Genevieve Frederick.
To quickly gain publicity for clinics/hospitals and to obtain new clients and retain existing clients, veterinarians are shown how to collect pet food from their clients, receive grants from pet vendors, partner with a local food bank (who distribute the pet food), and how to get free publicity year round that will endorse them as committed and concerned for the less fortunate and their pets. The national program makes clients and staffs feel proud to be associated with a practice that has a good reputation and displays social responsibility and compassion. The program uses step by step instructions and worksheets for the veterinarian and/or staff. Participating clinics/hospitals will be listed on the http://www.PetsofHomeless.com along with the partnering food bank. Paw Publishing is marketing the program nationwide while the individual vet clinics/hospitals will promote it on the local community level.
Frederickâs research on the homeless revealed that in 2004, 12.7% of the United States population, or 37 million people, lived in poverty, up from 12.5% in 2003 and the numbers are increasing each year. It is estimated by the National Coalition for the Homeless that between 5% - 10% of homeless people have dogs and/or cats. Most people who experience homelessness (80%) are homeless for a short period of time, and usually need help finding housing and/or a rent subsidy. But unfortunately, for those with pets it becomes more difficult. Many are forced to choose between their pet and a roof over their head. Surprisingly, most choose to stay on the streets with their pets for longer periods of time. Their pets are nonjudgmental, offer comfort, and provide an emotional bond of loyalty. In some cases they provide the homeless protection and keep them warm. The tragic part is, the pets of the homeless do not choose their owners.
Frederick has been active in public/press relations and the promotion of various companies and non-profit service organizations in California and Nevada for over two decades. She is the founder of Paw Publishing and publisher of Happy Tails â Hilarious Helpful Hints for Dog Owners coauthored by Dr. Gary L. Ailes, DVM and Joy Underhill. Ten percent of the purchase price for the Feeding Pets of the HomelessÂ© program and kit will be donated to The Humane Society of the United States by Paw Publishing. To order send your business card and a check for $39 plus shipping of $7 ($46) payable to Paw Publishing to 2255 Waterford, Carson City, NV 89703 or contact Frederick at firstname.lastname@example.org or (775) 230-6229.