Feuerwear Is All Fired Up

Cologne, Germany (PressExposure) February 10, 2009 -- In the meantime, the products of Cologne fashion label Feuerwear can be bought in over 80 shops in eleven countries on three continents. Thanks to their tough durability and unique individuality, these bags and accessories made of used fire hose have become extremely popular all over the world. The vision of Martin Klüsener – at the time studying for his degree in apparel engineering – was soon developed into a successful enterprise.

Products with individual stories The inventor of the fire hose bags and accessories sees the reasons for this remarkable development in the individual history of each of the Feuerwear products. “After many years of rough fire-fighting duty, every hose bears its own unique traces. Therefore each Feuerwear bag, belt and wallet is a one-of-a-kind piece, as it is cut from a different section of hose. At the same time the material is very tough and durable so our products are also extremely robust”, says Martin Klüsener.

The route to success Even as a student the young entrepreneur was fascinated by the idea of making bags out of unusual materials. “My goal was, among others, to find a new use for old, disused products and in doing so help the environment”, says founder Martin Klüsener. After several attempts with jute bags and canvas sails, in 2005 he began producing bags and accessories of used fire hose, working in the basement of his parents’ house. Since then the company has constantly grown. At the beginning of 2008 Martin Klüsener moved his firm into the new Feuerwear premises in the south of Cologne. These are the headquarters for product development and pre-production – from the storage and cleaning of the hoses to meticulous selection for individual products – as well as the dispatch of orders. The bags and accessories are stitched and finished by hand in numerous sewing workshops in EU countries. Due to the remarkable success of the company, since the end of last year Martin Klüsener’s brother Robert has taken over management of the company, with a main focus on marketing and sales. Just recently, he was able to sign contracts with distributors for the markets in the UK and France. “We plan to distribute our products in all major cities in Europe as soon as possible”, is how Robert Klüsener describes their collaboration

In the meantime the Feuerwear product range meets every need: from messenger bags for laptops to wallets. The list of members in the Feuerwear product team – Scott, Hank, Bill & Co – sounds a lot like the names of the firefighters manning an American fire engine. The bags and accessories from Feuerwear are available in select shops around the world and online at http://www.feuerwear.de.

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Further information at: http://www.feuerwear.de

Contact partner: Feuewear Robert Klüsener Zugweg 12 50677 Cologne Telephone: +49(0)221 78 90 33 97 Email: HYPERLINK "mailto:presse@feuerwear.de"robert@feuerwear.de

About Feuerwear

Feuerwear: Active duty in the name of lifestyle!

As a "Made in Cologne" label we produce a range of bags, belts and wallets made of upcycled fire hose under the Feuerwear brand.

Press Release Source: http://PressExposure.com/PR/Feuerwear.html

Press Release Submitted On: February 10, 2009 at 12:13 pm
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