Financing Choices on the Move

Dublin, Dublin Ireland (PressExposure) July 16, 2007 -- Amidst the trend towards saving money instead of spending it, the marketing department of the Internet search portal notices high visitor figures in their category for financing options. Additionally, user feedbacks demonstrated that the site’s users welcomed the combination of car offers, insurances, and financing choices.

According to marketing manager Kevin Koester, users visited the financing category more often than any other category on the To explain that, Koester refers to the need of financing for all the categories of new and used cars the site provides. But, following Koester, the makers of were surprised due to the high number of visitors the financing section attracted. Koester added that “[a]lthough we expected the financing category to be visited more often than other categories, we would not have expected the amount of visitors that finally browsed its pages. The overall economic situation seemed too stagnant, so that people would generally be less expected to look for a credit. We may be witnessing the start of a fresh economic upwards trend.”

As stated by the marketing department, user feedbacks also confirmed the site’s approach of providing financing options alongside with offers from the car market and insurance deals. Bruno Whittaker (28) from Cambridge, for instance, wrote in an email: “I was looking for a car but did not have enough money for the model I wanted, and when I was just giving in to the idea of purchasing a cheaper option, I saw the financing section on your site. Then, I searched for a good offer and found out that a credit’s interest would be cheaper for me than the yearly reparation cost of an older car. Your financing options really surprised me.”

Following this combinative approach, the marketing department of seeks to provide users with a service that equals stationary retail in advice and is better than stationary retail in means of comparison. Differing from the case of stationary retailers’ services, consumers find offers of competing retailers in one location.

One of the most recent creations by the network of vertical sites, the Internet search guide [] forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, is created and managed by Go Advertising Limited in Dublin, Ireland.


About Go Advertising Limited

Go Advertising Limited
Damien Kelly
Brighton House
121 Lower Rathmines Road
Dublin 6 (Ireland)
Telefon: 0035-314-966-672

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Press Release Submitted On: July 16, 2007 at 7:00 am
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