First-Ever "Flash Fashion Walk" Organized to Augment the Ongoing Ethnic Fest at Gujarat's Largest Lifestyle Destination

Ahmedabad, India (PressExposure) June 11, 2014 -- Occasion: First-ever Flash Fashion Walk by Models
Ambience: Fashionable, Celebratory and Festive
Venue: AlphaOne, Ahmedabad, Vastrapur
Attendee Profile: Celebrities, Retailers, Shoppers and Alpha Team

For Immediate Release
AlphaOne, Ahmedabad was abuzz with the chic spirit of Fashion and Entertainment when it organized the first-ever Flash Fashion Walk by models, thereby adding further value to its "Something Special..... Har Baar!" promise. AlphaOne did a model hunt in Ahmedabad in association with talent partner Cam Glitz and event partner, MAD WORLD. 54 shortlisted contestants were judged by eminent judges, including Gladrags Mrs India 2007, Ms. Jimmy Nanda and Choreographer, Ms Pooja Shah. On 7th June 2014, professional models walked with the chosen group of first time models at the first-ever Flash Fashion Walk, thereby strongly augmenting the ongoing "Ethnic Fest at AlphaOne".

The group of models did the first-ever flash fashion walk covering all corners of AlphaOne and finally came together at the Central Atrium. The city-based models who participated at the first-ever Flash Fashion Walk were namely, Aarohi Chandrana, Kinjal Soni, Kiran Barot, Saloni Raval, Urvashi Nainani, Binny Machchhar, Sanofar Shaikh, Raveena Gatode, Neha Chaudhary, Shivani Purohit, Aruni Chaudhary, Shubham Tailang, Nikhil Chauhan, Darshan Shah, Vatan Rao, Jilesh Mistry, Manthan Gandhi, Yagnesh Muliyana and Shiv. The entire fashion walk started from 4 PM and went on till about 8 PM, wherein 3 flash fashion walks were conducted in total. With the help of lights, music, etc., the entire facility suddenly came alive for the neo-theatrical performance. The initiative was welcomed and supported by the visitors to AlphaOne, Ahmedabad and many of them cheered heartily in the surprise activity.

According to Dr. Prodipta Sen, Executive Director, Alpha G:Corp, "We are extremely pleased to facilitate this event for the people of Ahmedabad. Internationally, malls use their entire facility along with in-house brands to do impactful and entertaining events like these. Constant innovations and a feel for the festive, cultural, retail and entertainment requirements of people are the driving force of all our activities. AlphaOne will continue to aim for optimum customer and community delight with many such varied events and initiatives to add further value to the experience of being here."

With special care and attention to the needs of customers, AlphaOne has been lining up new surprises and amenities for patrons since its launch to highlight their signature tagline, 'AlphaOne - Something Special..... Har Baar!'

For Additional Information: PR Grid - Ajay Garkal/ Jitendra Parmar/Richa Katiyar
Tel: 911141431044, 41431455, 29249364, +919810632344, +919818410072

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Press Release Submitted On: June 11, 2014 at 12:25 am
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