First Car Rental Drives Fashion With Jo Borkett

Johannesburg, Gauteng South Africa (PressExposure) February 15, 2011 -- As of 2011, all First Car Rental's executives, managers and branch staff are sporting the latest in office fashion wear, styled and designed by Jo Borkett, a leading fashion brand for sophisticated and successful trend-setters of all ages.

Melissa Storey, Executive Head: Strategy, Development & Marketing First Car Rental says,

"Our staff are the most important asset we have and if they feel great and look great, they are great, and you don't get better than Jo Borkett. First Car Rental is a fast growing, trend-setting car rental services company and we believe the new uniforms are in line with our 2011 vision to provide fantastic cars at highly competitive rates from staff delivering unbeatable service."

The famous Jo Borkett corporate office wear is a 100% Polyester New Generation suiting fabric in a variety of colours and black pinstripe. This is an imported fabric, which is the most fashionable and practical fabric the market has to offer for corporate wear. It is washable, drip dry, non-piling fabric. The blouses are printed faille's and white stretch cotton for complete comfort.

Jo Borkett, along with her talented design team, is regarded as one of the best in the business. Very rarely will you page through a magazine or fashion article without seeing the Jo Borkett label. The design team travels four times a year splitting themselves between the United States, the East & Europe. This ensures their fabrics and styles are in-line with those abroad. Jo Borkett believes in uncompromising quality, unique designs, dedication and a passionate love for fashion.

About First Car Rental

First Car Rental has more than 6 000 vehicles in use in South Africa and has over 40 car rental branches, including branches at all major South African airports, business and tourist destinations.

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Press Release Submitted On: February 15, 2011 at 8:04 am
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