First Results of Social Responsibility Campaign

Dublin, Dublin Ireland (PressExposure) July 16, 2007 -- Resulting from its campaign for more social responsibility, the electronic search guide has come to collaborate with more job sites than before. As a search engine with meta-features, provides its users with an overview over current employment offers that can be found on the Internet.

In the end of April, the marketing department of had asked for more collaboration in the employment sector. The main argument was the social responsibility that job sites have to carry automatically. According to the department, aspects of competition should influence far less in the employment sector, so that sharing its results must be an obligation for each employment portal.

After the campaign, received more requests for collaboration. In July, many job sites such as Monster, Naturejobs, Emedcarreer, Totaljobs, and Reed advertise on the site’s pages or share their results with As the marketing department reports, companies are more open for collaboration when confronted with the responsibility aspect. According to the department, constantly receives requests from other portals that are now interested in sharing their results.

As a higher number of the presented results means less searching time, users profit from the general collaboration that does not focus on competition on this level. Competition between the job sites still comes into play with the attractiveness of the provided offers. Only the offers determine if a user shows interest in further details or not. Consequently, job seekers do not have to choose the generic URL of another portal to find an appropriate offer, but they directly choose a link to an offer on an employment site.

From a consumers’ point of view, this kind of competition that is based on characteristics rather than on SEO campaigns serves the users more than a selection process that is based on the attractiveness of a particular job site. At the same time employment sites can advertise their sites by searching for good offers as a manner of promoting their services. This way, marketing becomes part of the presented job offers’ quality, which, in turn, motivates the makers of the sites to look for more offers as the only means of promotion.

One of the most recent creations by the network of vertical sites, the Internet search guide forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, is created and managed by Go Advertising Limited in Dublin, Ireland. ###

About Go Advertising Limited

Go Advertising Limited
Damien Kelly
Brighton House
121 Lower Rathmines Road
Dublin 6 (Ireland)
Telefon: 0035-314-966-672

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Press Release Submitted On: July 16, 2007 at 9:37 am
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