Fitovers Eyewear - Virtual Try On

Austin, Texas (PressExposure) June 14, 2011 -- Fitovers® Eyewear, a leader in the Over RX category is proud to announce the launch of a VITRTUAL TRY ON application on their website. Since 1993, the company has set the standards with its innovative ideas and collections.

"We are definitely keeping up with technology and want to continue to provide excellent customer service to our Eye Care Professionals as well as to our end consumers. People like options and if they can and pick their own Fitover®to match their own ophthalmic frame it gives the customer a feeling of satisfaction. We want to also take it to the next level and give them the latest tools that nobody else has given them". Paul Stables, President, JP Eyewear.

The VIRTUAL TRY ON feature is an application created specifically for Jonathan Paul Eyewear. It may look similar to the other Try on applications out there, however this application is unique because it calculates the measurements of the ophthalmic frame and matches up the correct Fitover® to the frame and the person's face.

Customers can try out different styles to see how they look with their prescription eyewear. This step by step instruction on fitting the proper ophthalmic frame with the right Fitover sun wear is consumer friendly. The VIRTUAL TRY ON feature allows the customer to take a photo with their web camera or upload a picture of with the correct frame.

You can achieve the proper frame by putting in your own measurements or using the define frame chart. The benefit of this try on feature is that it calculates the proper size frame. You cannot override the software and put the frame you like. The patient can then choose the colors and lens type for their taste.

"As we roll out this new feature on our website it increases the knowledge to our customers on achieving the proper fit. This helps incorrect items being shipped and increases our level of customer service. We expect an increase in sales and reach out to a further global target." Preston Jickling, General Manager.

The convenience of purchasing the item right from the website is ideal. Also you can email the picture to get a 2nd opinion. Adding your zip code allows the site to also find the closest Eye care professional with the Fitovers in stock. Technology has made it so you can purchase anything from the internet. This item is useful, convenient, and adds true value to anybody trying to save money in these economic times.

Jonathan Paul Eyewear continues to come up with innovative ideas that give customers ease in the sun wear division. Our mission is to provide the best solution for Over RX customers with the best, quality and fashion in this category. Jonathan Paul Eyewear is headquartered in Austin, Texas with a complete call center; and is a privately held company.

For samples and interview requests please contact Anna Ibay 512 832-6131 X 115

About Fitovers Eyewear

Fitover Eyewear® ( ) is a leading brand of optical quality fit over sunglasses, and is a patented specialty sun wear that is particularly designed for those customers that wear prescription lenses.

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Press Release Submitted On: June 28, 2011 at 6:29 am
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