Lexington, KY (PressExposure) December 18, 2012 -- For Lexington area home and business owners who need hardwood floor repair, hardwood refinishing, and hardwood installation, it will soon be significantly easier to locate the right flooring contractor for the job using the Web. Locally owned company All American Hardwood LLC, which also offers laminate floor installation, has teamed with local online marketing firm Prospect Genius to boost its Web presence. The goal is for people in the local area who need expert flooring services to be able to locate All American Hardwood quickly and easily via an online search.
More than 58% of Americans report that they turn to the Web for information on products and services they're considering purchasing, according to the Pew Internet & American Life Project. That's why a small business like All American Hardwood needs a Web site that users can find easily when they're researching flooring contractors in the Lexington area. Without a Web site that's accessible and informative, All American Hardwood could fail to reach more than half of local residents who need the services it offers.
Prospect Genius takes steps to remedy this situation by using a process known as search engine optimization on small business Web sites. For All American Hardwood, the goal is to improve the site's search engine ranking, helping it to appear higher on the results pages for relevant searches. Going forward, people querying Google, Yahoo!, or Bing using search terms such as "hardwood refinishing in Lexington" and "laminate floor installation Winchester KY" should encounter All American Hardwood LLC among the top results.
"Studies have shown that users are more likely to click on sites in the top two or three search engine results," explains Matt Gallo, a senior SEO strategist for Prospect Genius. "By pushing our clients, including All American Hardwood, as close as possible to those top slots, we increase the chances that prospective customers will visit their sites to learn more. More eyes on a small business Web site can translate directly into a broader customer base."