For Love of Water #CloseTheTap

Cape Town, South Africa (PressExposure) May 04, 2012 -- For Love Of Water is urging the Twitter and Facebook community to spread the word of water scarcity, and more importantly, the difference we can make by making small changes to our everyday habits.

The scarcity of water is something that everyone knows about, but unfortunately something that people feel helpless about.

#CloseTheTap is a digital campaign which puts water saving into relevant terms, allowing real-world action through a simple and fun process.

The site hosts a streaming video of a live running tap, somewhere in Cape Town, South Africa. With every water-saving pledge shared, the tap tightens a tiny bit, closing completely when the share-count reaches 10 000.

The pledges consist of simple tasks such as; showering with a partner for a week, having one less drink per week, slowing down on the retail therapy and buying products produced in the country that you live in; all relating back to both the systemic and direct impact we have on the world's water resource.

Visit [], make a simple (and fun) water saving pledge before sharing that pledge through social media (Facebook or Twitter) to do your part to help #CloseTheTap.

While industry and agriculture are the biggest water users globally, they're keeping up with a demand for high water usage products, from us.

On top of this, each product we buy, or use, has a water footprint. Think 140l for a single teaspoon of instant coffee, or 2700l for a new cotton shirt.

When just 2.5 percent of all water on the planet is fresh, and only half of that is available to us, it's important to remember that we can make a considerable difference by cutting down on daily luxuries.

For lasting change, let's unite in collective action and alter the course of our growing water crisis. Join change makers across the country.

#Closethetap is a For Love of Water (FLOW, @forloveofwater) initiative.

About FLOW For Love of Water

FLOW (For Love of Water)
56 Barnet Street
Cape Town
South Africa
+ 27 21 813 9494

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Press Release Submitted On: May 04, 2012 at 7:14 am
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