New York, NY (PressExposure) September 01, 2009 -- Let the buyer beware. According to Michael Force, Vice President of Marketing for CarbonCopyPRO, anyone considering a home based internet business needs to be sure the company they are aligning themselves with is legitimate. "The direct sales industry has always been fertile ground for scammers seeking to rip people off," Force said. "This is nothing new. But because the internet can be so anonymous, online scammers are finding it very easy to ply their trade, and a lot of people are losing a lot of money in the process."
CarbonCopyPRO is a training and development company that works closely with internet entrepreneurs as they launch and grow their online enterprise. Force says that the company's sterling reputation has been earned one successful client at a time. "Legitimate internet marketing is a business," Force said. "If an opportunity is real, there will always be a solid product that is sold somewhere in the process. On the other hand, if there are no products in sight and all that's being sold is the opportunity, it's probably a scam."
Force says that the only way to be sure that an internet marketing opportunity is legitimate is to conduct sufficient due diligence up front. "Know who you're dealing with," advises Force. "Talk to people, not only at the company itself, but who are actively working the business opportunity. And the more people you talk to, the less risk you will incur. You should be meticulous about your approach, and be very thorough before you spend any money at all."
Even though the federal government is presently cracking down on internet scammers, Force says that there is still risk out there, even if the opportunity is perfectly legitimate. "A reality of business in general is that sometimes they fail," Force said. "A lot of variables come into play. Doing solid due diligence is an important first step, but there are a lot of things that need to happen after that in order for a business to succeed. At the end of the day, the ultimate success or failure of a legitimate business opportunity depends entirely on the entrepreneur who's running it."