Franchise Companies 2010 and Beyond, Look to the Future of Franchise Lead Generation

Farmington Hills, MI (PressExposure) January 11, 2010 -- Franchise companies are always looking for new, more effective ways to find qualified leads of motivated individuals who are considering buying a franchise. Franchise lead generation has undergone significant changes over the last 20 years. Joe Mathews of Franchise Performance Group said, “We are in the middle of the shift towards a more candidate-controlled, technology-driven franchisee recruitment process. Read Joe Mathew’s complete article, “The Future of Lead Generation: Six Big Changes which will Alter Franchising Forever.”

When Joe Matthews speaks about lead generation strategies to franchise executives at conferences, training classes or other franchise-related events, he likes to ask, “How may leads does it take to recruit one franchisee?”

The answers to the question vary. Typically, someone will say “50-100,” because franchise company executives believe they will achieve a 1-2% lead-to-close ratio.

Others will ask qualifying questions like “Where was the lead generated?” They believe they will have a higher success rate with leads from a franchise broker than those generated by franchise portals.

According to Matthews, the answer to the question is “One.” “If you want one franchisee, you have to generate one lead…the right lead. The 1-2% lead-to-close ratio is a franchising paradigm and not the truth.”

According to Matthews, franchisors do not want more leads; they want more franchisees. “With the proliferation of franchise opportunity websites, the franchise opportunity advertising market has become diluted,” said Matthews. “Franchisors are starting to recognize their systems for generating leads are breaking down.” He suggests that lead generation needs to be structured to deliver franchisees, not just leads, and foresees “responsible and motivated franchise candidates can and will educate and qualify themselves if given the opportunity.” does that by engaging the prospective franchisee and helping them through the process. The site is designed to educate franchise candidates as they explore, research, select and purchase a franchise. offers education and resources for today’s entrepreneurs and future franchisees. Read 7 Steps to Owning a Franchise at is a team of successful franchise development professionals who created the first content driven website that focuses on the franchise award process. Their goal is to connect people who want to own a franchise with the franchise company that best suits them. Learn more at


Gail Parker 32969 Hamilton Court, Suite 210 Farmington Hills, MI 48334 888-903-7262 x 103 Office

This press release was submitted by Right Now Marketing Group, LLC

About, LLC is more than just a list of franchises. It's a resource for people who want to learn about the franchise business. Our goal is to connect people who want to own a franchise with the franchise business opportunity that best suits them. We do this by showcasing quality franchise brands that are looking to grow in specific geographic areas. is a division of, LLC.

Press Release Source:,_LLC.html

Press Release Submitted On: January 10, 2010 at 10:20 pm
This article has been viewed 14636 time(s).