Mumbai, Maharashtra India (PressExposure) February 10, 2011 -- Brand Marketing India (BMI), the exclusive licensee of French Connection in India, announces the launch of the exclusive FCUK men's underwear range.
Starting from Rs.199, the range is specifically designed with quality and comfort in mind. Cut to flatter every man, the intelligent body defining fit with added stretch and shape retention, together with the bold iconic logo waistband, tag-less comfort and cool packaging makes the product both desirable and distinctive.
The FCUK underwear line includes briefs, hip briefs, boxers, trunks and low rise trunks in cotton & elastene, across a wide range of colours including; basic black, white, grey, navy, olive, maroon, Brazil green, Argentina blue and Tabasco (chilli red). Classic checks, stripes and valentine prints are available for those who prefer more of a fashion look.
Commenting on the launch Mr. Vijay Murjani, CMD, Brand Marketing India said "We are extremely excited to be launching the FCUK men's underwear line in India. I am confident that the range will continue to reaffirm FCUK as the edgy and attitudinal International premium brand in India, and establish us as the leader in the young urban underwear market, by offering fashion forward products at competitive prices."
Launch date: February 2011
Price: Rs 199 onwards
Stockist information: Available at all Exclusive French Connection stores, Select Pantaloons, Central, Lifestyle & Kapsons stores
About French Connection India
Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection has developed into a truly global fashion brand.
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the French Connection and Calvin Klein Jeans, Calvin Klein Underwear businesses in India. Within a short span of over 3 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMI's stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
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