From Interest To Purchase - Points To Increase Customer Conversion Rates

Makati City, Philippines (PressExposure) May 08, 2009 -- In 2009, marketing approaches have begun shifting to customer acquisition as the top marketing goal due to the direst of economic times however the significance of customer conversion must not be disregarded. You may have enough traffic flowing through your site every day but if your visitor profile is not exactly the type you need, then most likely you’re not getting any sales either. You might as well work on increasing your customer conversion ratios.

The Customer Conversion Ratio is the direct proportion between the number of total web visitors and the number of visitors that actually did something productive on your site (i.e. buy, register, download, or subscribe, etc.)

How to do it? Somni Creative, Inc., rich media marketing professionals from Los Angeles, California, recommends aligning your web sales structure with the behavioral buying process of your potential customers. Understanding the behavior process of visitors is a crucial element in converting customers.

Link Needs to Searches. Make your search engine strategy work with the proper keywords backed by powerful links and search engine marketing tools such as pay-per-click campaigns and online banner advertising. Furthermore, your web navigation mechanics should be easy enough to make the needs realizable in just a few clicks.

Build Trust with Web Presentation. Being among the top results in search engines may direct more traffic to your site but design and brand identity will be the key players in turning them into buyers. Ensure that your web design is targeted to your customers, but not understating the value of quick download and convenient click options. You may have caught one’s attention but if your site takes more than 30 seconds to load, chances are they’d find the things they need somewhere else.

Convince Through Content. Remember - content is the primary reason why visitors are looking for your site. It will be helpful to provide product reviews that will strengthen your product’s convincing power – and the more credible you make yourself, the safer it becomes for your customers to make a conversion.

Lead Everything to Purchase. Make it as easy and inviting as possible for your prospect to take the next step in buying from you. Include map-it buttons, toll-free numbers, request forms, shopping carts, brochures and advertisements that feature maps and clear addresses that can help the reader take the next step.

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Your website is critically important to the success of your business especially at this period of recession. Let us help you deliver a performing and effective business website through our customer conversion programs when you visit and get a chance to win a FREE WEBSITE OVERHAUL worth $1,000 when you subscribe to our monthly Effective Website Tips.

Somni Creative, Inc., rich media marketing professionals from Los Angeles, California, specialize in providing online customer acquisition services. We value our customers, both old and new. We welcome the challenge of getting you ahead in the corporate race. Call us at (310) 6973199 or visit

About Somni Creative

A leading rich media marketing company, SOMNI CREATIVE has become the choice partner of marketing companies, advertising and PR agencies, manufacturing firms and production houses in the development and execution of their marketing campaigns—whether online or offline.

6080 Center Drive, 6th Floor, Los Angeles, CA 90045
(310) 697-3199

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Press Release Submitted On: May 07, 2009 at 3:35 am
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