Basingstoke, Hampshire United Kingdom (PressExposure) March 30, 2009 -- Following a year of impressive financial results, PC and video game retailer, GAME has been named as "The Wipro Speciality Retailer of the Year" at the Oracle Retail Week Awards 2009.
The award is designed to celebrate the UK's most successful retailer focused on one major product category, and saw Game triumph over five other shortlisted businesses - Pets at Home, Ann Summers, La Senza, HMV Group and Majestic Wine.
In recent years, the gaming industry has grown beyond all recognition, with the launch of a wide range of new consoles and associated hardware and computer games. Now with universal appeal, gaming has become a part of mainstream popular culture, and GAME has capitalized on the business opportunities afforded by this trend with phenomenal success.
Far from being a 'niche' business, GAME's unrivalled knowledge and expertise, combined with a never faltering customer-focused approach, has enabled it to dominate this growing market across Europe, now operating more than 1,300 stores in ten countries, in comparison to just 11 UK outlets in 1991.
The award judges highlighted GAME's "unique bond with customers" as a reason for its success. They concluded that, "GAME's market position, dual-brand proposition, retailing excellence and international presence have set it apart".
Lisa Morgan, CEO of GAME Group said "We're privileged and delighted to have won this coveted award, especially against such tough competition. It's a fantastic tribute to the continuing hard work and customer focus of all the teams throughout the Group."
"Our success has been driven by our ability to differentiate ourselves through delivering great value for money as well as superb customer service, and we're thrilled this has been recognised with this fantastic award."
Speaking about the award, Tim Danaher, Editor at Retail Week commented: "The gaming industry continues to see dramatic growth, as new consoles, software and hardware increases its appeal to a greater demographic than ever before. Meanwhile the economic climate means that more of us are opting for evenings at home, and these combined factors have helped GAME to achieve phenomenal levels of success in a difficult market. In recent years the company has adopted a well-planned programme of expansion, which built strong foundations for the GAME brand and ensured it was ideally positioned to benefit from the business opportunities created by these trends."