Gellens Team Makes Home Buying and Selling a Breeze with New IDX Technology

San Diego, CA (PressExposure) February 09, 2011 -- The Gellens, La Jolla Real Estate specialists made enhancements to their state-of-the-art, easy-to-use website last week. Designed to help buyer of La Jolla homes improve their ability to research and find homes in record time, this website features the latest in IDX MLS technology. This innovative online technology sets the Gellens apart as they seek to improve and enhance home buying and selling options.

"At, we want to be the best," said Marti Gellens, daughter of the very successful mother-daughter team. "When we do our absolute best, our clients reap the benefits. Our enhanced website makes everything about buying and selling a home much easier." From the cleaner look and layout for easier navigation to the new fonts and colors, and larger, more detailed search boxes, is easier on the eye, along with its improved functionality. Registered guests can receive email alerts and visitors can schedule showings in real time. Detailed maps and "infinite" scrolling through listings allows website visitors to find their searched homes in record time.

The Gellens website design was heavily influenced by customer and client feedback, along with national standards for online usability. Their website, created by California-based boutique real estate website firm Virtual Results, is very effective at integrating multiple technologies. Virtual Results, in partnership with California-based technology provider Diverse Solutions allows users to gain real-time access to rapidly updating real estate listings throughout San Diego. Utilizing a WordPress platform, each real estate website enables live MLS listing data within the site itself. Traditionally, MLS data has only been accessible through a database interface.

"The Gellens understand websites and delivering the best information to meet their client's needs. They wanted to stand out and provide a service that only they could give their clients, unique to their real estate market," said Virtual Results President Jim Marks. "Unless someone can find a site, an amazing website is worthless. So the marketing angle is critical, especially in real estate." Marks continued to explain, "With the Gellens site, the 5,000+ live pages of MLS property information and hundreds of pages of website content are 100-percent optimized for real estate SEO. Despite that, the readability for actual users remains extremely high." When questioned about the ability of the average person to access this information, Marks replied, "Once users do arrive on the site they are presented with an interface and tools designed for real people - not search engines. It makes it easy for anyone to find the information they seek."

The nationwide trend amongst leading real estate agents is to accept the "tried and true" and avoid innovation. However, The Gellens stand apart in the San Diego real estate market with their ability to continue to define the standard. "Once we heard about this technology, we knew we needed it," said Gellens. "We want our clients to have the best of available real estate knowledge. We are thrilled to provide these new features on our website."

About The Gellens: Tenacity, Technology, Teamwork and Timing are the qualities which fit Maxine & Marti Gellens to a "T"! As consummate professionals in the field of residential real estate, their focus incorporates those qualities that result in confidence and trust from their buyers and sellers. The foundation of Maxine & Marti's success can be attributed to perseverance and their astute business sense and sharp negotiating skills.

Maxine & Marti were among the first realtors in San Diego to embrace technology by offering virtual tours of their listed properties on their award-winning website. They continue to grow with technology, using the latest innovations as well as marketing tools that are tried and true.

In the past ten years they have closed $1.2 billion in real estate sales and have been ranked number one in the nation by Prudential twice during that time. The team has won numerous awards. However, one of the most coveted awards was given to Maxine Gellens by the San Diego Association of Realtors: The 2007 Realtor of the Year Award "In recognition of your cooperation, ethics, integrity, community service and service to this Association and the entire real estate industry." It doesn't get much better than that!

The Gellens are located at 1299 Prospect St. Suite 303, in La Jolla, California. They can be reached at 858.551.6630.


Contact: Jen Miller,
Virtual Results Media Relations Director,
For more information at (949) 436-6106.

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Press Release Submitted On: February 09, 2011 at 5:43 am
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