New Delhi, India (PressExposure) December 20, 2007 -- Genesis Burson-Marsteller today announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer global public affairs capability to Indian companies. The practice draws upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.
The alliances were announced in New Delhi by Howard Paster, Executive Vice President, Public Relations/Public Affairs, at WPP Group. Emphasizing the importance of these partnerships, Mr Paster stated, âIt will act as a two way bridge to help our international clients ably navigate regulatory environment and policy developments seamlessly across international markets.â
âOur public affairs practice has a team of experts, who have decades of experience of working with the government, to help companies understand the emerging and often complex regulatory and policy issues that impact their business,â said Prema Sagar, Principal & Founder, Genesis Burson-Marsteller. âAs Indian companies compete in international markets, our principal partnership with BKSH and alliance with QGA will further strengthen our ability to provide valuable counsel and reach.â
âWe help companies find business solutions for a range of issues including foreign direct investment, policy and regulatory affairs through our campaign framework methodology. Using ConstellationTM, our proprietary tool, we also help companies engage with a complex set of stakeholders.â said Ashwani Singla, Chief Executive, Genesis Burson-Marsteller.
The Genesis Burson-Marsteller Public Affairs practice is focused on key vertical segments such as retail, healthcare, energy, aviation, financial services, infrastructure and ICT.
About BKSH & Associates Worldwide
BKSH & Associates Worldwide is one of Washingtonâs premier public policy and government affairs firms. It is ranked by Fortune as one of Washington, D.C.âs leading government relations companies. Collectively, the company offers decades of experience in public affairs to both domestic and international businesses. Through its offices in Europe and with its affiliate, Burson-Marsteller Public Affairs Practice, the company, when necessary, can call on leading consultants and advocates across Europe and more than 2,000 public affairs professionals worldwide.
About Quinn Gillespie & Associates (QGA)
Quinn Gillespie & Associates (QGA) is one of Washington, D.C.âs top public affairs firms, providing strategic counsel, government relations and communication services to a diverse group of leading corporations, coalitions and trade associations.
The firm brings a bipartisan, multi-disciplinary approach to helping clients tackle public affairs challenges. QGA was formed by Democratic White House veteran Jack Quinn and Former Republican National Committee (RNC) Chairman Ed Gillespie.
About Genesis Burson-Marsteller
Genesis Burson-Marsteller is India's most respected public relations and public affairs firm. The firm has 7 offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis B-M is known for its insight-based strategies, innovative execution and strong focus on measurement of results.
Genesis Burson-Marsteller is the India operation of Burson-Marsteller (www.burson-marsteller.com), a leading global public relations and public affairs firm. Burson-Marsteller provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and Web-related services. The firmâs seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the worldâs leading communications services networks.
First established in Hong Kong, Singapore and Tokyo in 1973, the Burson-Marsteller network in Asia Pacific includes offices in Bangalore, Beijing, Chengdu, Chennai, Guangzhou, Hong Kong, Hyderabad, Jakarta, Kolkata, Melbourne, Mumbai, New Delhi, Pune, Seoul, Shanghai, Singapore, Sydney and Tokyo; with affiliates in Auckland, Bangkok, Dubai, Islamabad, Karachi, Manila, Taipei and Wellington. For more information please visit http://www.asiaperspective.com.