Norwich, United Kingdom (PressExposure) September 04, 2009 -- It's thought that Asian models from countries including China, Japan and India are going to become an increasingly popular choice for the catwalks and for fronting advertising campaigns. At London's autumn/winter shows in February there was at least one Asian model in almost every collection, and this is set to increase in the upcoming London Fashion Week in September.
So why has the modelling industry been lacking an influx of Asian models? There is the common misconception that models from this area of the world are bound to their parents' principles, but this is not necessarily true. As photographer Gavin Fernandes says: "Perhaps scouts just need to get better at spotting Asian talent."
It seems that Asian women perceive the fashion industry differently to those from Western countries, with many considering modelling as a hobby rather than a career and therefore something to be done later in life. It could also be put down to the fact that they seem less inclined to live a scandalous lifestyle, unlike models such as Kate Moss.
More designers are now looking for a more unique and individual look in their shows. Models from all over Asia make this possible, with their distinct features becoming a popular selling point.
Damian O'Connor, Managing Director of Models Direct modelling agency says: "I think modelling has really opened up over the past decade or so". Damian has been running the business for almost twenty years and has noticed changes in attitudes towards ethnicity.
Whatever the reasons are for this change within all levels of the modelling industry, it can only be a good thing. We live in ethnically diverse societies and it's about time that the choice of models reflects this.