Getting to the Heart of Customer Satisfaction

Birmingham, United Kingdom (PressExposure) June 11, 2009 -- Welco, the Birmingham based supplier of workplace equipment has increased its sales by implementing a simple customer satisfaction system. In a satisfaction survey carried out by the independent Feefo customer feedback system, Welco notched up an impressive 93% service rating backed by a 98% product satisfaction rating.

Figures show the company has returned a month-on-month increase in sales over the same period last year, and it's all down to "one of the best in-house technical sales teams in the country" according to CEO Adrian Reeve.

The survey, which gathers feedback anonymously, was carried out with more than 100 companies throughout the Midlands. Comments ranged from "friendly staff and good service" through to "quick response to requests for quotes / good communication and product knowledge". Links to the feedback are available at the Welco website,

Reeve said "We invested in a highly qualified team of technical product specialists. They work with customers to identify the best products for the application. Our business model is based upon providing the best service and delivery, all backed by a comprehensive product range. In a challenging trading environment, we are building sales"

Welco, based on the new Great Birmingham Business Park, is recognised as one of Europe's main suppliers of workplace equipment. The company was the first in the country to introduce a product catalogue designed for businesses to buy off the page. More recently the company has led the way with the launch of its 1000 page BIG BOOK digital catalogue highlighting 30,000 products.

Following a management buy-out led by Reeve in 2006, the company consolidated its business into strategic operations, including the newly named Welco.

"While many catalogue operation use call centre agents to deal with orders, we specifically focused upon developing a highly trained ion house team" explained Reeve "With the down turn, our sales team have become more like product advisors as companies have to shed key staff. We are becoming their remote procurement arm. The results from the survey show we made the right decision to develop one of the best teams in town"

About Welco

The Welconstruct Group

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Press Release Submitted On: June 11, 2009 at 7:22 am
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