Give Australia's Future a Bright Start to the School Year

Warriewood, Australia (PressExposure) December 07, 2009 -- We know there is enough for parents to be concerned about, without worrying about how much iodine children need to ensure optimal brain development. But did you know nutrients might be the key to giving them the right start in life? Blackmores is handing you an answer to this nutritional puzzle.

Blackmores has updated its child development products in response to the growing body of evidence on the benefits of iodine supplementation. This includes the launch of two teen multi products and increased levels of iodine in Blackmores Kids Multi.

“The reality is that a significant number of Australian children have lower than recommended intakes of iodine, required for children’s learning, cognition and performance in the classroom,” Blackmores Director of Education, Pam Stone, said.

“The product range has been specifically formulated to provide optimal levels of iodine and other nutrients for each critical stage of a child’s brain development [], from pre-conception right through adolescence.”

A breakthrough study released in September highlighted significant improvements in cognitive function of children who received iodine supplements [] to correct the mild deficiency, commonly found in Australian children.

The research assessed cognitive function in school-aged children taking iodine supplements supplied by Blackmores. Iodine supplementation resulted in a significantly improved performance in tests in perceptual reasoning, a high level intellectual function.

Professor Creswell Eastman, leading Australian endocrinologist and world-renowned iodine expert, said, “This is groundbreaking research. What is significant is that this is the first time we can clearly show that iodine supplementation benefits the average mildly iodine-deficient child.”

“Everyday kids, many of whom are mildly iodine deficient, stand to benefit from improved cognitive function and school performance - simply by increasing their intake of iodine. This suggests every second child in Australia could potentially benefit from an increase in iodine intake.”

During the teen years cognitive function and problem solving skills continue to develop. It can be difficult to obtain recommended levels of iodine from food, so a supplement may need to be considered. Blackmores Teen Multi for Girls and Teen Multi for Guys, contains essential brain nutrients to support teenagers’ attention and learning at school.

In 2006 the Australian National Iodine Nutrition Study, which measured iodine levels in 8-10 year old children, showed about half of Australian children may have an iodine deficiency []. The study also found that 59 per cent of students in NSW were not getting enough iodine in their diet. “This is food for thought for the one in two mothers who worry about their child’s ability to concentrate, particularly as the school year is about to start,” says Pam Stone, Blackmores Director of Education.

Stone, continues; “When children start the school year, parents want to give them every opportunity to reach their potential. We need to educate parents on the importance of nutrients that are necessary for healthy brain development, learning and concentration.”

Blackmores recognises the importance of giving your kids the best start to the school year with Blackmores products, available from leading supermarkets, pharmacies and health food stores.

About Blackmores Australia

For general health advice, call a Blackmores naturopath on 1800 803 760 or visit To arrange an interview with Pam Stone Blackmores Director of Education, contact:

Amy Down
Mob. 0418 649 412
Ph. 02 9910 5107
Public Relations
Blackmores Ltd

- Always read the label
- Use only as directed
- If symptoms persist, see your healthcare professional

Notes to editors:

With the Blackmores range specifically designed to help meet the nutritional needs of woman and children, Blackmores continues its long history of supporting the most crucial time in one’s life:

NEW Blackmores Teen Multi for Girls, and Teen Multi for Guys include five essential brain nutrients; iodine, omega-3 fatty acids, iron, zinc and vitamin B12 to support brain development and optimal cognitive function.
Kids Mineral Mindsâ„¢ contains the level of iodine consistent with research, plus other essential nutrients necessary for healthy brain development and school performance.
Kids Multi provides 18 essential nutrients including the level of iodine consistent with research, that kids need for healthy development, cognitive function and energy.
Blackmores Pregnancy and Breast-Feeding Gold is a comprehensive pregnancy [] multi containing 17 essential nutrients including iodine, folic acid, omega-3 fatty acids and vitamin D3.
Blackmores I-Folic™ contains iodine for baby’s brain, eyesight and hearing development and folic acid to reduce the risk of spina bifida.
Blackmores Conceive WellTM Gold has been formulated to ensure adequate iodine levels are present to support the healthy brain development of a newly conceived child.

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Press Release Submitted On: December 07, 2009 at 11:56 pm
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